After the car manufacturers have spent big bucks on the event, taking resources away from the Bologna Motor Show (and therefore causing it to fail), it is Design Week itself – from 15 to 21 April with the Salone del Mobile and Fuorisalone – that is stabbing the car through a live Instagram from the mayor of Milan Giuseppe Sala.
Paraphrasing Julius Caesar and his last words pronounced on his deathbed, we are right at the “Tu quoque” because industrial design, the culture of modern mobility and the green turning point of the car (even excessive for many) has been for years a driving force of Design Week.
Yet, the car itself once again becomes the cause of all evil, the key problem when it comes to mobility: “Pollution for a metropolis that never stops like Milan is a price to pay. But if you paid less, especially by leaving the car at home for the week of the furniture and Fuorisalone, it would be better”, explained Sala in his weekly direct Instagram, this week dedicated mainly to the themes of mobility and sustainability.
“Whoever then takes the car to the Salone and Fuorisalone – continues the mayor's notice – already knows that they will have to stay in traffic and that they will not be doing the city a service if the air quality is also worse”. Goodbye to years of environmental policies to make the mobility of the future clean. And also goodbye to the possibility that these major events could also be an opportunity to launch initiatives to improve the quality of traffic, with interchange car parks, new public services or car sharing. In the end, as always, the car is condemned and that's it. There are no longer any mid-seasons in the series, the mother is always the mother, we were better off when we were worse off or the problem isn't so much the heat, but the humidity.”
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