Hassouna Al Tayeb (Abu Dhabi)
With its logo comprising 3 ovals, combined in a homogeneous horizontal shape, the two inner ovals represent the heart of the customer and the heart of the company, symbolizing the mutually beneficial and trusting relationship between clients and the company. The larger, outer oval symbolizes the world that embraces Toyota. The overlapping of the two perpendicular ovals indicates the letter T, which represents the word Toyota, and the steering wheel.
Toyota launched its first car in 1934, the AA, when it was called the Toyoda, which was then modified to Toyota, on the pretext of modernity and development, as the first name had the meaning of a fertile rice field.
Of the total 153,000 cars produced daily around the world, Toyota owns more than 23,000 of them, or 15%. Its brand is considered the most sought after in the world, with annual sales of about 10.5 million cars between January and December 2021. In terms of electric cars, Toyota plans to sell about 3.5 million cars, including 30 different models, around the world, by 2030.
The company produces cars under 5 brands: Daihatsu, Hino, Lexus and Range, as well as Toyota itself. The company also acquires stakes in some companies, including 20% in Subaru, 5.1% in Mazda, 4.9% in Suzuki, 4.6% in Isuzu, 3.8% in Yamaha, and about 2.8% in Panasonic. The 14 major car manufacturers in the world control more than 60% of car models around the world.
Toyota, the world’s most valuable auto brand in 2021, has surpassed Mercedes-Benz, with a market value of $59.47 billion.
While Toyota’s production declined by 14.4% for about 7.6 million cars in the fiscal year ending in March 2021, its sales rose by 10% between 2020 and 2021, achieving growth close to pre-Covid 19 levels. Its annual revenue also fell by nearly 3% to about 28 trillion yen ($247 billion) in the same fiscal year.
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