February was anything but unforgettable for Toyota in Italy. The Japanese group has collected approx 6,300 registrations in our country in the second month of the year, of which almost 5,900 by Toyota and the remaining 400 by Lexus: overall, the market share achieved by the group was 5.6%, down 0.3% compared to the same month of last year. The most positive note comes from the electrified segment, considering that Toyota and Lexus’ share of hybrid and electric vehicles in the group’s total sales for the month of February it was 93%.
By analyzing the individual brands, as far as it concerns Toyota February closed with approximately 5,900 units registered and a share of 5.3%, which earned the Japanese company fifth place in the ranking of car manufacturers. For a change, it was the one that drove the brand’s sales in Italy also in February Yaris, which accounted for over 60% of the brand’s overall sales: in total over 2,000 units of the city car were registered, with a 9.1% share in segment B and a cumulative share since the beginning of the year that is close to 10% of the segment. Positive results also for the Cross variant of the Yaris, which registered approximately 1,600 units registered in the month with a 5.9% share in the B-SUV segment and a cumulative share since the beginning of the year that is close to 9%.
As for Lexuson the other hand, the nearly 400 units delivered allowed the Japanese premium brand to conquer a market share of 2.2%. The UX undoubtedly contributed to this positive result, but even more significantly Lexus NX, which represented more than 50% of the brand’s sales mix for the month of February, placing itself in second position in the private channel of segment D -SUV Premium. Both Toyota and Lexus, however, said they were satisfied with being able to minimize brilliantly the impact of the global shortage of semiconductors.
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