Toyota created a vehicle direct sale program aimed at agribusiness and with payment through barter for grain produced in Brazil. Interested parties may use soy or corn, considering the market value of the bags to buy Hilux, SW4 or Corolla Cross.
In order to carry out operations between the customer and the authorized dealers in an agile and safe manner, the automaker has the support of NovaAgri, which is responsible for collecting and validating customer data, attesting to its regularity in the origination of grains and taxes.
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In addition, those interested in renewing their fleets or purchasing a new car will undergo verifications of environmental certifications for rural production to ensure the marketing of sustainable planting grains and reinforce the automaker’s mission to neutralize its environmental impacts by 2050.
According to Toyota, Barter has structured itself and now has specialized teams in dealerships located in Bahia, Goiás, Mato Grosso, Minas Gerais, Piauí and Tocantins.
Interested customers can go to one of the Toyota dealerships and look for the direct sales team to clarify doubts and start the process of Barter, a word in English that means exchange and in agribusiness it is the common payment for the input through the delivery of grain in the post -harvesting, without monetary intermediation.
Toyota is still studying the expansion of operations for this business model to more states in the country, such as Paraná, São Paulo and Mato Grosso do Sul.
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