The 300 guests are managers, entrepreneurs and professionals, representing the Mar-Com Community, who had the privilege of participating in attendance, were even welcomed by the splendid Volandia balloon and were able to admire in the foyer the Audi Q4 e-tron and the Volkswagen Up by Rent Point, current expressions of electric cars, perfectly in line with the event itself is eco-sustainable and socio-compatible.
A totally green event, in fact, with zero carbon dioxide emissions, is the one that was held at Arome Lifestyle Location, in via Mecenate, in Milan, for the assignment of the coveted “Donna Marketing” and “Donna Comunicazione” 2021 Awards, conceived and promoted by Marketing and Communication Club and organized by Party DRound Green and Royal Time.
The important awards were assigned to the 8 managers in the pink of the complex and competitive business and agency Marketing and Communication sector, which have distinguished themselves during the year for professionalism, talent, creativity and innovation.
Absolute protagonists, all eight awarded, of the Italian rebirth, which also passes through their communication initiatives in support of the implementation of consumption, or trade, and their marketing actions to support sales and consequently production: Commerce and Production, in fact, are the pillars of the Italian economy.
The awarded women are perfect testimonials of the contemporary high level of female qualification in typically male tasks and the leading role achieved by women in leadership and decision-making positions in the social and economic life of the Bel Paese.
The pandemic has highlighted the strength of women and their ability to face the crisis with determination. It is certain that the woman has had and will have a role of absolute leadership in the future, as the event clearly demonstrates. Women, today more than ever, have established themselves in the world of economy and work by breaking down atavistic prejudices.
There lecture on UAU Communication, thanks to the words of Lorenzo Marini, famous advertising Pres, of Lorenzo Marini Group and Francesco Morace, well-known sociologist, Head of Future Concept Lab, confirmed the need for the evolution of paradigms and unconventional communication techniques of brands and products / services of companies following the changes in the lifestyles and consumption patterns of the “personas”, as those who, long ago, were called consumers or buyers, simple statistical data without a “human” connotation, are correctly defined today.
It was also underlined in the interventions of Roberto Ricotti, founder of Plef and Giorgio Santambrogio CEO of Gruppo Vegè and vice president of Federdistribuzione, in the vision and mission of companies, the extreme importance of sustainability, as well as the centrality of human beings, of the mutual collaborative relationship thanks to a renewed two-way dialogue ever more direct and “live”, of ever more amazing, experiential, newsworthy, viral and memorable communicative approaches.
Definitely, thanks to an absolutely “green” communication that likes and dislikes, that attracts and does not drive away, of a communication that amuses and makes a show.
Finally, after such a frantic wait, here are the names of the winners who received the prestigious plaque and the unique edition Pralina bag from Piacenza fashion designer Alessandra Arlenghi:
Cristina Cossa (Dir Mktg Rigoni di Asiago) Woman Marketing Special Award;
Sabrina Timpanaro (Dir Mktg Group Bolton Food) Donna Marketing;
Tina Radicchio (Mar-Xom Consortium Parma’s ham) Woman Communication Company Special Award;
Marilena Manzoni (Dir Mar-Com Unicredit ) Woman Communication Company;
Marina Martorana (Holder Martorana and partners) Woman Communication Agency Special Award;
Laura Morino (Holder Morino Studio) Woman Communication Agency;
Rossella Sobrero (Holder Koinetica and Pres. Ferpi) Woman Marketing and Communication;
Miriam Forte (Holder Miriam Forte consulting group) Donna Sales Promotion Lifetime Achievement Award
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