Everything is capable of being converted into a «business opportunity». Even sobriety. This is how the actor understood it Tom Hollandwho wanted to celebrate his two years without drinking with the launch of your own brand of beer. Yes, without alcohol.
Tom Holland is the latest star to enter the crowded world of non-alcoholic spirits and He does it as a celebration. He has been sober for two years and that has motivated him to tackle his new project. It is their new beer (non-alcoholic), called Bero, and it has just been launched in its online sales version.
“For me, Bero is personal,” Holland himself says in a statement. «After two years of sobriety, I wanted to create something that reflected my lifestyle and my values.. This beer is not just for those on a similar path, but for everyone who appreciates quality, craftsmanship, and living life to the fullest. “Bero offers the taste and experience of a great beer, and never asks you to settle for less,” he adds.
Three varieties inspired by his life
Holland’s line of beers features three varieties inspired by his life: Kingston Golden Pils, a new version of the European Pils named after the performer’s hometown; Edge Hill Hazy IPA, a hoppy New England-style beer named after Holland Elementary School; and Noon Wheat, a nod to the beloved schnauzer of the same name from Tom.
Tom Holland spoke in depth about his journey to sobriety for the first time on Jay Shetty’s podcast, where he said his treatment had initially started as a temporary detox and then address something more global. His difficulty going a month without an alcoholic drink made him realize he might have a problem.
“All I could think about was having a drink,” the Spider-Man actor told Jay Shetty. «It’s all I could think about. I woke up thinking about it, looking at the clock. When is it 12? It really scared me», he said. «He drank too much. I was the type of person who, when I had a beer, I couldn’t have just one. I knew he’d had a bit of a problem for a while, I’d say.
«Liquid gold»
Tom Holland described the first few months as “difficult” and added that he initially challenged himself to stay sober until his birthday, June 1. «When I was six months old, I started to feel great. It was very difficult, it was the hardest thing I have ever done and possibly the greatest achievement of my life. “I am very proud to be sober today,” he says now.
Bero, a derivative of the expression “beer-oh”, It started as a project in November 2023. “It’s no secret that as a celebrity you’re constantly offered these types of brand deals. But I never found anything I was particularly passionate about, until now,” he says.
Holland met John Herman, a veteran beverage marketer, and the two worked hard over the past year to create the three labels that Bero now markets. “Either everyone in my life is lying to me or somehow we’ve bottled liquid gold», warns Tom Holland from his proud sobriety.
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