“Do you know what it is? Titania? Although for Alicia this question hides many meanings, the answer is simpler than it seems. Titania It is the first fiction podcast made by Banco Santander with the help of Podium Podcast. This thriller sound, which already counts with more than 1.6 million total downloads and more than 680,000 unique usersraises awareness among the public about the dangers that exist in the digital world, while transmitting simple and useful tips to avoid being victims of online attacks and fraud. And it does so through a fast-paced plot, full of action and mystery.
After the success of its first season, for which it has received numerous awards, including Best Podcast in the Ondas Awards 2023 and that of Better Branded in the Ondas Global Podcast Awards 2023the second season arrives even more involving, addictive and ambitious, which raises new questions about technological dependence and its repercussions.
In this new installment, which released its first chapter on October 15, Banco Santander takes another step in its strategy and This project brings it closer to its markets in Latin America: Mexico, Chile, Colombia, Argentina, Brazil, Uruguay, and Peru. To this end, the new plot is set in different locations, while its characters have a much more global character, with the presence of actors from Mexico, such as Alfonso Herrera, Chile, Colombia and Argentina, in addition to Spain.
The episodes, which have a duration of about 20 minutes, will be published every Tuesday on the platforms of Podium Podcast, Spotify, iVoox, Apple Podcast, amazonPodimo, Storytel, Tuneln and YouTube, as well as on the Banco Santander website. The first one is now available and you can listen to it on the different channels.
Synopsis of the second season of ‘Titania’
Alicia, Julia and Oberon stopped Titania in the first season, thus giving way to a world without ADA. Since then, Alicia has been missing. What has she been doing in the three years that no one has heard from her? And how has the disappearance of ADA affected a society too accustomed to living with such advanced technology? We will look for answers to these and other unknowns hand in hand of Carlos, a computer engineer whose life changes drastically due to the disappearance of Titania, who continues to be caged and guarded by Oberon. But will he be able to keep her forever?
For Manuel Bartual, screenwriter who has returned to direct and write the series, “the second season of Titania maintains the essence of the first, but grows in number and variety of characters, in tension and in sonic and narrative ambition. It is a second part full of twists and surprises that, at the same time, completes and rounds out the story of the first.”
Santander and its commitment to cybersecurity
Banco Santander’s commitment to the fiction podcast format is one more step in its commitment to cybersecurity and the protection of its clients and society as a whole through innovative formats. A work that is structured around two axes: the continuous reinforcement of its internal security mechanisms, with robust infrastructures that help offer its clients simple and comfortable processes, and raising awareness of them.
“At the Santander Group, we are committed to protecting our clients and contributing to the well-being of society. That’s why we’re always looking for innovative and effective ways to share messages about cybersecurity and fraud prevention. We also know that today consumers are saturated with advertising messages. Therefore, we wanted to connect with them in a more entertaining way that would add value. Entering the world of fiction podcasts, with the help of Prisa Audio, has been the best opportunity to continue with this purpose, helping people develop habits that allow them to protect themselves in an increasingly digital world,” this is how he explains it. Nathalie Picquot, global director of Corporate Marketing, Brand Experience and Digital Engagement from Banco Santander.
In this new season, listeners will be able to understand in a didactic way the importance of creating strong and secure passwords, as well as being aware at all times the type of information we sharesince the hackers can use it to create a fake profile or carry out attacks such as phishing. The second season also warns of new social engineering techniques such as romance scamwith which scammers create false profiles and establish relationships of trust with their victims to manipulate them emotionally and obtain money or other advantages, and provides us with a series of tips, including creating a Wi-Fi network for guests or using of double authentication, among many others.
A successful bet that, in addition to its second installment, will make the leap to the United States and the United Kingdom with its English version under the title Unleashedwhose premiere is scheduled to be enjoyed on October 28 on all audio platforms.
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