Even in destinations outside the tourist claims of the sun and the beach, winter can be an ideal time of year to take advantage of a tourist rental, creating warm and welcoming spaces at home or paying attention to the interests of the demand in area
Enjoy the tranquility of the beach, spend a few days relaxing in a more pleasant climate or in the warmth of the fireplace or take advantage of the smaller crowds in tourist destinations. Winter offers multiple incentives to those looking for vacations or a getaway, which can also be used to make a tourist apartment profitable at this time of year.
Winter is not just a good time to take a few days off for the national public, taking advantage of the festivities or vacations still without consuming. Only in January 2021, around one and a half million foreign tourists arrived in Spain. Once the main restrictions on mobility derived from the pandemic have been overcome, this winter aims to be a good time to get the most out of vacation rentals.
The location of the home will determine the greater or lesser demand from tourists: destinations such as
Canary Islands They have their high season in the first quarter of the year, and others such as the Balearic Islands, Andalusia or the Mediterranean coast also take advantage of the benefits of the beach and the good weather at this time of year. However, the rise of rural and inland tourism in recent times and the incentives that can be found in other urban locations also make it possible to take advantage of these locations, as long as the target audience is kept in mind.
In the destinations most demanded in winter by foreign tourists, the location itself will do most of the work, although the necessary care of the facilities, decoration and small details cannot be overlooked, in search of good evaluations. that better place the tourist apartment in the market.
Using platforms used by foreign visitors, advertising the property in the languages of the tourists who predominantly opt for the area and knowing these languages will go a long way to attracting that public prone to looking for winter accommodation in that location.
Give warmth to the home
Apart from the sun and beach destinations also sought after in winter, inland tourism also offers different incentives, but no less gratifying, especially if the house that is rented offers warmth, comfort and some extras that make it special, even falling into the cliches.
Not all tourist homes have the possibility of having a wood-burning fireplace, but cozy corners can be recreated in any property, also in an apartment. There are more and more options on the market to install a design fireplace that makes the home a cozy place in which to enjoy a pleasant stay.
Having a hydromassage bath on the tourist floor is also an attraction especially suitable for the coldest days of the year, and even more so if the environment and the decoration of the house help to create a comfortable climate.
Other ideas like investing in a
underfloor heating to make the tourist apartment a warmer place or to choose textiles for the home that give rise to ideas of warmth and style (bedspreads, cushions, blankets or rugs that, in addition to decorating, allow creating comfortable spaces), will also make the advertisement for the home a claim for a winter getaway.
Pay attention to the calendar
Even without a beach, warm climates, a fireplace or a hot tub, there are also attractions that attract the attention of tourists also in winter. Outdoor sports and activities, gastronomic or oenological tourism, events in the city or those claims that are there at any time are incentives that can be highlighted and exploited.
Knowing what activities are visited by tourists each year in the area is also necessary to be able to set prices according to demand. At times of greatest interest, such as holidays or weekends, or events of interest, it will be possible to raise the price of accommodation a little. On the contrary, on days of lower demand it is advisable to adjust prices, or resort to offers, to ensure the occupation of the house and thus obtain a higher profitability.
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