Timberland is the latest brand to join the list of victims of the New York art collective MSCHF. The controversial group, whose name corresponds to the consonants of 'mischief', which means mischief, has put on sale boots inspired by those that the American brand has made in collaboration with Louis Vuitton, under the creative direction of Pharrell Williams.
The MSCHF boots, which they have named 2×4, stand out for their large sole, although it is a visual trick, since it has the usual height but the rubber goes up the structure of the shoe, pretending to be double high, and extends throughout the tongue. “Built to step on some curbs,” as their description on the group's website states, in which they specify that the eyelets are diamond-shaped, when in reality they simulate the 'Blossom' motif, the flowers that are the hallmark of Louis Vuitton. , which is also embossed on the front of the boot.
The shoe had gone viral before going on sale for 370 euros thanks to a campaign starring film director Spike Lee. Despite its high cost, there are few sizes available. And MSCHF, which began as an acid criticism of various sectors, has found an economic vein in fashion, which pushes its creators to develop different products with the same pattern: making an impossible product viral before launching it for sale. for an exorbitant price. A social experiment on how people are easily influenced to make senseless decisions, as they already demonstrated with the 'Big Red Boots', which became a phenomenon and which they versioned with the Crocs brand, for which they had Paris Hilton as ambassador.
Nike and Vans Lawsuits
Neither Timberland nor Louis Vuitton have filed any lawsuit, at least for now. As usual, MSCHF has not made any statements, while the American footwear brand has limited itself to putting a photo of its iconic yellow boots on its Instagram account, reminding that they are the originals, to which the group has responded for the same channel stating that theirs are also original.
Vans and Nike did denounce the New York group with the versions of their most iconic sneakers. While Vans has not achieved anything for the moment, Nike was more successful with its lawsuit and managed to stop the sale of the 'satan sneakers', with an aesthetic very similar to the Air Max 97 but with 60 cubic centimeters of ink and a drop of human blood. They launched them on the market for $1,018, in reference to the verse Luke 10:18.
Among his controversial acts is also destroying four Birkin bags that cost 101,700 euros to create the most expensive and exclusive sandals in the world with their pieces of leather. The association created what they called Birckinstock, with identical aesthetics to the popular Birckenstock. It was not enough to have a healthy economy to acquire a pair. Those chosen had to send a letter of purchase intention. Then schedule a call to agree on the terms of the transaction. The cost of each pair ranged between 28,000 euros and 62,700 euros.
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