Mexico City.- TikTok Inc plans to discontinue its music service in November, ending a years-long experiment to compete with Spotify Technology SA and Apple Inc, Bloomberg reported.
TikTok Music will no longer be available on November 28 and customer data will be deleted, the music division said in a post on its website.
Users were told to transfer playlists to other services by Oct. 28 at the latest. A spokesperson for the London-based company did not immediately respond to a call seeking comment.
ByteDance Ltd, the owner of TikTok, created the music service to capitalize on the app’s power and popularity among music fans.
TikTok videos have been credited with spawning hit songs and new artists, and have sparked clashes with record labels that have demanded higher payments for using their clips. The app, originally called Resso, initially launched in 2019, in a bet that the company could funnel TikTok users into a new service.
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