Although this task sounds simple, in reality it is not, because we are clearly talking about TikTok as where personality is worshiped. Because it is those people who dance, give curious facts and others who make this huge social network flow and grow non-stop. Where is the gaming? Do the games have space or is it important who exposes them?
We had the opportunity to chat with Eridany Vazquezthe Sports and Gaming Operations Leader for Spanish-speaking TikTok Latin America about these recent activities in which many video game brands were involved.
Eridany tells us that what this platform is looking for is to celebrate gaming, because it is one of the most popular categories they have and what they want is to promote this community. “Gamer on TikTok really is to celebrate this community and to show the interest and all that gamers can do within our platform.”
Throughout the month there were all kinds of various activities within the platform and the event that was held on June 1, 2023 was to culminate said celebration.
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Gamer on TikTok brought together several brands in a niche event, but in a very special way
The complaint of many “gamers”, at least in Mexico, is that there are no events for the community or these only focus on activations where they only bring youtubers and other personalities from different social networks, leaving aside brands or the same games.
Given its nature, Gamer on TikTok had different people who are super grounded in this social network, who are worshiped from different communities, however, companies like Ubisoft and Warner Bros. Games also had a window for their games , especially those with a competitive or, failing that, more casual presentation.
The Sports and Gaming Operations Leader for TikTok Latin America tells us that they have alliances with publishers and developers. “They see in us a value of reaching certain audiences. They see the gamer community that we have that already plays their games. Content creators talk about these games, give types, demonstrate strategies, and that’s how they’ve seen great value on our platform.”
Finally, the objective of this microvideo platform is to give its partners that showcase that provides the “valuable” content that the creators make for those games that are the ones that fans love.
TikTok’s competition against other more established gaming platforms
TikTok has a very well-established user and they already know what kind of audience they want to reach, however, the reality is that they are no longer a platform that stays in microvideos, they also have the ability to make live broadcasts and that already it becomes direct competitors of Twitch, especially if they are already offering “lives” is gaming.
“We are a platform that has explored different forms of content that gives them that value. There are platforms 100% dedicated to this. The platform has a lot of diversity. We have different content verticals, everyone can do something and gamer content goes both ways, so that streams and clippings are made to show all the content that is made”, declared Eridany for TierraGamer.
Let’s not lose that TikTok at the moment is perhaps the most active social network in the world, especially people like to consume video content and more if they are short. We’ll see if in the medium term, this platform will finish consolidating with video games and if from now on they live hand in hand.
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