There are key models in the history of every single car brand, cars that have allowed brands to revive their fortunes, or to relaunch themselves or even just to increase their sales. Not only for smaller companies but also for realities like Ferrari for example, history has taught us that a right choice can bring enthusiasm and above all sales back to higher levels, perhaps correcting errors or the failure of cars that have not made their way into the hearts of customers.
Starting right from the Maranello car manufacturer, one of the most emblematic recent examples is undoubtedly the Ferrari F355. Obviously the Cavallino was not in bad shape and was not in trouble at the time of the launch of this model but it needed to regain trust with its customers after the 348 which had not produced the desired effects. And so the arrival on the road of a supercar equipped with a 3.5-liter V8 engine capable of delivering 380 HP immediately allowed to rekindle the enthusiasm of wealthy Ferrari drivers all over the world, as evidenced by the sales results that in 4 years they doubled those of the 348 with 11,273 customers who had chosen the F355. A strategic model for the Cavallino, capable of opening the doors of Maranello to a different audience, paving the way for future successes.
Remaining among the Italian brands, the Alfasud it can be considered even more important for Alfa Romeo. Beyond the reliability and construction problems that many encountered over the years, this model represented a real turning point for the Biscione, bringing on the road a car that in shape and concept anticipated by years what Volkswagen would have done with the Golf: a popular car, for everyone, with front-wheel drive and at the same time suitable for the family. Lifeblood for the Arese car manufacturer which, thanks to production in the then new Pomigliano d’Arco plant (387,734 units in 11 years), managed to secure some stability. We conclude the triptych of the “turning point models”, with the Honda Civic: when the Japanese carmaker decided to launch this car, it was seriously considering abandoning car production to focus exclusively on motorcycles. Previously none of its compacts had been very successful outside of Japan but the arrival of the Civic everything changed, bringing the right car to the road at the right time. The energy crisis in fact pushed customers to focus more and more on small and cheap cars and in this sense the versatility of the Civic represented a plus, so much so that Honda soon launched the Accord, based on the same platform. The Japanese brand has recently launched the new generation, with 50 years of history and over 27.5 million. of units sold globally.
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