The front labeling and the application of warning stamps on processed foods in Mexico changed people’s consumption and even their marketing.
Since 2020, the processed food companies were forced to place warning seals and front labeling on their packagingwith the aim of providing more information to the consumer and addressing public health problems, such as obesity and diabetes.
After two years of its implementation, an investigation carried out by the Center for Research in Food Development, recorded that there is a positive behavior in consumption in the Mexican population.
For example, front labeling is already understood once the consumer has learned to recognize and identify it, while warning labels attract more attention if the packaging is more colorful.
However, it has not only benefited the consumer, but also the brands, assured Violeta Corona Cabrera, an expert in Marketing, who pointed out that companies have had to invest in improving their designs and packaging, as well as becoming attractive to people.
For example, changes in its formulations, more attractive packaging designs, such as being more colorful, changing the material or better photography and typography, and even smaller versions of the same product.
“Brands are making a very important investment in epackaging valuation and communication to determine how to tell the consumer that it is already a product that you can buy in a safer way (…), that is, if I have warning labels it is going to cause a negative reaction in the consumer, then I am going to look for that the other elements of the packaging are as harmonious as possible and that it is related to what is healthy,” Corona Cabrera explained.
For this reason, he pointed out that companies work to identify which are the most important attributes for consumers and become more creative to advertise in a different way.
However, those brands that they have not been so benefited are the ones that from the beginning vThey ate healthy foods, because it became clear that they were not so “healthy”.
“It has a greater impact on the healthy food category, that is, what the consumer bought thinking it was good for their health, and that somehow with the new system they realized that it is not and it is not so healthy. said the expert.
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In contrast, junk products or fast food have not been affected as much, because people have always known that they are not so healthy, but only offer pleasure.
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