Cooking & EatingFumble with everything, but never with Heineken itself. The iron law of Freddy Heineken was valid for decades in the beer group, but this week the brewer is introducing a real Heineken variant: Heineken Silver.
Herman Stil
Latest update:
07-03-22, 17:05
With Silver, the group wants to revive the stalled beer market in the Netherlands and the rest of Europe. Especially by responding to the tastes of young adults.
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