Juan receives us at home, luminous, modern and transgressive, as he is. He does it with Nacho’s inexhaustible smile and the welcome barking of his beloved breast. This reception constitutes the prelude to the conversation that this event holds, to talk about the most intimate work, for the moment, of his entire career.
If you had to put music to this exhibition, its soundtrack would be that of Rigoberta Bandini, as its “sung poems” connect perfectly with the graphic work that Juan Jareño (Gijón, 1968) has chosen to form Think of images. Different forms of …his most personal project and that in which his soul nakes to tell the world what he thinks, feels or perceives of everything that surrounds him, either from his closest environment or from others further away.
Accustomed to capturing what their clients ask for during the last three decades, this designer and also Gijon artist exhibits in the framework of Poex25the poetry encounters that since 2020 are celebrated in Gijón, 21 black and white serigraphs that constitute, mostly, their emotional response to what happens in the world and that in the light for the first time. In this group of works continues to bet on black and white because “the weight of the image has to be everything,” says this creative for whom the color continues to be decoration that does not help him tell anything.
The weight of the image has to be everything. The color continues to be decoration that does not help me count anything
Visual impacts of what impresses, affects or terrifies him, Jareño identifies in Different forms of beauty His contradictions, recognizing his vulnerability and assuming and facing how it is and how it should be.
From a very strong discussion with his brother, who had days without sleep, or the disease that erased from a plumise the memories of his mother, aunt and grandmother, and that terrifies him to end up suffering, the graphic work that Juan Jareño has decided those starring paternity or maternity.
“In this exhibition I talk about my things, it gives me vertigo because it is the first expo in which the context of artistic exhibition is expository. Showing is dangerous, ”says this creator who does not consider himself an artist, because the artist’s” is a suit that many people get almost everyone is great. ”
Student of Fine Arts at the University of Salamanca tells himself that he could begin to be built when he discovered what he was not, instead of what he was. That moment came to his life when he met his floor partner during the university stage, the painter Daniel Verbis, who taught him what was truly an artist. “I arrived in Fine Arts with a very romantic image of what the drawing was, the painting and it was not until 3rd of career when I discovered how comforting I found that people took care of things and it was when the subject of graphic design appeared in my life.”
It was then that he realized that for him it was much easier to capture what others felt that what inhabited inside, because identifying and recognizing his own feelings was a trip that, at least for the moment and for many years, was expensive for him.
That is the reason why for almost three decades, Juan Jareño has been creator of advertising campaigns and iconic images and has dressed the streets of Asturias, starting with Gijón, shaping cultural events, messages in the field of social or institutional communications as his own were most of the posters with which the City of Gijón/Xixón communicated with the citizenship during the confinement.
Think of images. Different forms of … It is a turning point in a neat career in which, from now on, the professional creations with which they arise from the emotion of the artist himself will begin to live together.
Throughout all these years, Juan Jareño’s work has been recognized with several regional, national and international awards, such as the International Graphic Awards, Emporia, Laus, Anuaria, Motiva or Asturias Design.
In fact, this exhibition has two of Jareño’s graphic works that have been awarded. Cantam me with the earcreated for the Gijón 2023 old music festival, recognized with the Laus bronze for the best poster in that same year, in which an image dedicated to vocal song and also to rights, which involves a double message: the need to open their mouths to contribute beautiful things to life, and the staging of the veto that women suffered in antiquity to devote themselves to musical disciplines.
Another of the exposed works awarded is Reading is milk (2024), which resembles any form of literature to a basic product of the shopping cart, claiming for the book one of the characteristics that make some foods “basic”, essential for growth: “Read to grow.”
A lyrics and a heel
Little could imagine in 1992, after his first work, the logo for a tourist company in Llanes, that 19 years later, from his fist the vectorized design of what was going to become a symbol of the city of Gijón would come out, with permission from Eduardo Chillida and his praise of the horizon, more photographed, the ‘latrons’. The commitment of the then mayor, Paz Fernández Felgueroso, claiming a tourist and industrial gijón, a gift from the Federation of Metal Entrepreneurs (Femetal) to the city and materialized in 2011, is today the photo of Xixón.
“I gave them a life of three years, because for me it was a decoration that put in the city,” says Jareño, for whom with the latrones the Gijon City Council achieved something to “commercialize” the Gijón brand, preventing Chillida’s praise, a work of art, to end up becoming pure merchandising.
And Jareño price takes the taste of the configuration of icons starting from images already created, because twelve years after the Gijón latrones, and already as responsible for the corporate and brand image of the Princess of Asturias Foundation, the Gijon creator was responsible for the design of the giant heel that, in a nod to the actress and Princess Prize of the Arts 2023, Mery Streep, was exposed in the factory of the factory. Weapons of La Vega, in Oviedo, during the edition of the most international awards in Asturias.
The impact that this installation had, work in cork with a polyester and fiberglass finish of the Valencian Falleros Falleros Salva Banyuls and Néstor Ruiz, that the heel ended up becoming a symbol of the power of women. Thus, when some of the members of the collective Fiftyborn to inspire, connect and make visible women over 50, they were clear that they could not leave Oviedo and launched a signature collection to achieve their goal. And this was how Meryl Streep’s footprint, an imposing piece of 4.3 meters high by 6.3 long, was installed, by order of the Oviedo City Council, Within the Palace of Exhibitions and Congresses of the Calatrava Building.
Think of images … It will remain open to the public at the Old Culture Center of Gijón until March 22. The author’s idea is that this is only the first stop of a long journey that takes the exhibition beyond the borders of Asturias.
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