Madrid, Spain.- The Women’s European Championship of England set a record for television audiencewith a global figure of 365 million people around the world, which includes 50 million fans during the final between the host team and Germany.
According to the data provided by UEFA this Wednesday, the competition registered a following that doubled that of the 2017 edition, with 178 million, and represented 214% more live viewers than in 2013 (116 million).
The final, in which England won the title by beating Germany (2-1), had the largest audience in history with 50 million viewers, more than three times more than the 2017 final when it was followed by 15 million. .
The European Championship aired worldwide on more than 60 television networks and also on UEFA.tv in some territories. More than 50 broadcast partners covered the matches with on-site productions, more than double the number of the 2017 edition in almost all phases of the competition.
The tournament achieved a record global attendance of 574,875 spectators, a figure much higher than five years ago in the Netherlands (240,055), and also an average attendance of 18,544. It brought together more than 217,000 people in the fan zones of the host cities and 19,200 spectators participated in the so-called “fan walks” of the matches.
UEFA-supported legacy program to run until 2024
Established in the nine host cities of the tournament, the program aims to get more girls and women involved in football on a regular basis and after its launch a year before the final there are 7,900 girls and women newly registered to play in clubs .
More than 14,600 have started playing recreationally and 145 new female coaches have been hired and trained. The program is on track to get an additional 120,000 girls to play football in schools and has created more than 416,000 new opportunities for girls and women to play football.
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453.3 million interactions on social networks
The European Championship generated 453.3 million accumulated social interactions and the accounts of the UEFA dedicated to women’s football experienced tremendous growth during the tournament, with 590,000 new followers compared to 47,100 in 2017. In these, around the final there were one million interactions and more than six million in the last week of the tournament, including the semifinals and the final. The total figure was 14.6 million, more than 30 times more than in 2017, and video views reached 185.9 million, more than 30 times more than in 2017.
In TikTok #WEURO2022 surpassed one billion video views, while UEFA’s @womensfootball account grew by 106% from 326,600 followers to over 673,000. #WomensFootball now has 1.3 billion video views.
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