Learning and collaborating with the network to have healthier businesses, at the service of people and valuing the work of producers, is one of the main objectives of the Bloom AI project, the innovative initiative of UPL Argentina that showed its first letters in the recent annual dealer convention.
Laura Lukasik, Director of Innovation and Digital Transformation, led a panel in which two of the project’s protagonists participated: Ana Wegman, Head of Innovation and Development at Lartirigoyen, and Eduardo Casado, Agroinsumos Manager at AGD.
“Digitization has to do with how we use our data to be more efficient”Wegman explained. In his opinion, the technology ecosystem has five components: the IInternet of Things – the sensors that cause the data to be captured-, big data – the large volume of data collected-, Cloud -Which stores them-, Artificial Intelligence -That interprets them- and connectivity -Which allows us to access them-.
For Casado, “digitization consists of capturing fingerprints.” Whose? “From ourselves, from our clients, from the crops. There are technologies that allow us to take those footprints to process them with Artificial Intelligence. The challenge is breaking down our mental structures to see where we generate footprints and where we easily get them from. There are traces that allow us to make better decisions and others to improve processes ”, explained the representative of AGD, one of the companies that has already joined UPL’s proposal.
For everyone, digitization is here. “But we don’t know how it will continue. We know that a disorder is coming and we cannot waste energy in ordering it. We have to assume it to move forward ”, clarified Casado.
Laura Lukasik, Director of Innovation and Digital Transformation, arrina on the left, moderated the panel with Ana Wegman, head of Innovation and Development at Lartirigoyen, and Eduardo Casado, Agro-inputs manager at AGD.
Does the data kill the story? Lukasik questioned the members of the panel. The answer was immediate. “At Lartirigoyen, one of our pillars is customer service. That’s whyhe concept of “win, win, win” is very valuable to us because it encourages the creation of an ecosystem where we all win. Behind this new paradigm is the democratization of information that implies a cultural change. But when you start using the platforms you realize that the links become more transparent. And that’s where the data kills the story, ”Wegman analyzed.
“At AGD, sharing data was always a constraint that we had to overcome. UPL came, kicked the board and forced us to think differently. We have nothing but gratitude. In the company we have countless traces that we leave everywhere. We started with the easiest to obtain, “said Casado.
“The innovation processes are uncomfortable at the beginning but the benefits are much greater than the difficulty. Digitization is a train that has already started. It is not the future. Is today. It is something that all companies have to start working on. You learn a lot. UPL understands it that way and that is very good for everyone. Especially in the bond with the client ”, concluded Wegman.
“We have a unique opportunity to innovate, like no one in history has had,” said Fernando García Llorente, member of the UPL Innovation and Digital Transformation team together with Ramiro Oviedo Bustos and Laura Lukasik. “From the agribusiness it is clear that we have to transform our production. The world needs us to sell environmental services, “he said during the company’s client convention.
But how far are we from capturing carbon? “The possibility is concrete. There are a series of processes that we carry out as producers in which we can intervene to improve the footprint and also the capture: number of tasks, fertilizer management, integrated pest management, adjusting the harvest times – it is our turn to harvest in moments of rain, so that the transit in the plots with water in the profile facilitates the compaction of pores in the soil, which is where we have the great carbon sequestration- “, Oviedo Bustos enumerated.
Within Bloom AI, the objective is to measure the potential carbon sequestration, make evaluations of the environmental impact index and the water footprint that eventually allow for a sustainable management certification. For García Llorente, it is about learning by doing: “As we measure, we realize that there are many things to improve.”
“Everything is based on collaboration, we work on aspects that transcend the producer and the distributor. It is an initiative for the common good that responds to a transcendent vision, which is why it attracts private and public organizations ”, said Oviedo Bustos.
For specialists, the distribution network has a great challenge when thinking about the business on the basis of sustainability. “They should go from being sellers of products to becoming sellers of sustainable solutions. It is auspicious that UPL wants to have them so in the center of the business, it is an opportunity ”, expressed Oviedo Bustos.
For García Llorente, environmental services are the heart where everyone wins. This is good news for the producer and for the distributor. “Think that you have a carbon producer in front of you. There is a lot to capitalize on. Trading with carbon coins is closer than we think ”, predicted the specialist.