Mexican television in open has begun to broadcast ads in which the Secretary of National Security of the United States, Kristi Noem, warns that criminals will be deported and “They can never come back ” to the United States.
The announcement has been broadcasting at least from April 3 on the Televisa stars channel and in it, Noem states that “If you are a foreign criminal who is thinking of entering the United States illegally, or think about it. “
“You are not welcome. If you come here and violate our laws, we are going to persecute you, “he says as they quickly pass by screen images of people of Latin American origin.” We will take you, we will ever expel you to return, “he warned.
Noem also criticizes the previous administration of former president Joe Biden, since “for too long, weak leadership has left our borders open torqueflooding our communities with drugs, traffic of violent people and criminals. “
The campaign is part of a multimillion -dollar advertising strategy, with national and international coverage, according to the page of the page of the National Security Department.
“Those who appear there as criminals or criminals are not Anglo -Saxon, nor blond, or white; They are generally Mexican. There is a generation of a stereotype of what for them is a person with a tendency to be a criminal, “warned the academic Ernesto Villanueva, a researcher at the UNAM and expert in digital rights, cited by the Mexican Public Political portal.
This announcement “attentive against dignity, discrimination is exercised, stereotypes are created, is victimized (…). There is a human rights violation issue“, According to Dr. Villanueva.
Villanueva also mentions that the spot is incompatible with the Mexican legal frameworkin particular with article 1 of the Constitution that forces all authorities to respect and protect human rights according to international treaties. This type of content, adds, violates the pro person and the interpretation in accordance, pillars of the Human Rights System in Mexico.
In addition, the Federal Telecommunications and Radiodifusion Law expressly prohibits discriminatory contents. In its article 245, it is established that advertising should not present situations in which the absence of a product or service is a reason for discrimination of any kind. Thus, this spot stigmatizes not only immigrants, but also the Mexican population of humble origin or with brown skin.
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