One month before the celebration of a new general meeting of shareholders, Sevilla FC has presented its new general director to the media, José González-Dans. A fundamental piece for the future project that the club wants to implement in the coming years and with which it intends to leave behind the deep economic downturn in which it is mired. The Galician has a extensive professional resumebut his experience in League Delegate Commission It is what has made him worthy of this new position of responsibility.
González-Dans has arrived at Sevilla FC to contribute his experience in the area of economic management. To do this, the new manager is soaking up information about the entity, its structure and the strategic plan that the current directive has been implementing before its arrival. The idea is that it is a key piece to execute a club restructuring so that a solid and solvent project is reborn again.
To do this, Sevilla is going to execute a plan that aims to bear fruit in the next 3-5 years and that will be based on three keys, according to González-Dans: liquidity, restructuring and recovering Sevilla DNA. The Galician considers that Sevilla is among the best five clubs in Spain and among the 20 best in Europe, since the legacy of these last two decades does not dissipate so easily.
The liquidity section for Sevilla is not a problem, since they take advantage of the loan with Goldman Sachs to have peace of mind in that regard. The hardest part is reorganizing and structuring an institution that has had a larger organizational chart during times of sporting and economic prosperity. The cutback plan will continue to adapt the structure to current needs. Of course, all this, according to Sevilla, without losing sight of the fact that the goal is to return the club to where it has been for the last twenty years. To do this, they will draw on what they have called ‘Sevilla DNA’, with a specific business model based on the youth team and the capital gains of young talent. In short, we want Sevilla FC to be sustainable and not fall into a crisis like the one it is currently experiencing.
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