Became famous worldwide as One of Victoria’s Secret’s ‘angels’ And on the catwalks of the great weeks of fashion, but Helena Christensen He always took his work as a photographer. The former Miss Denmark, which … After his retirement of the parades he also founded a magazine and a design store, among other ventures, he now announces his incorporation as a global creative director to the Bocancept luxury decoration brand.
As part of its functions, Christensen, 56, “It will design furniture and develop fabrics for the brand”with which it opens in the ‘Art of Living Danishly’ campaign, which seeks to exploit both the chic and minimalist rustic image of this current and its search for welcoming spaces that favor the Danish ‘hygge’.
«It’s a dream come true for me. I have always liked the interiors and this speaks of my passion for design, creativity and living surrounded by what I like and represents, ”said the exmodel, daughter of Danish and Peruvian although educated in Copenhagen.
The ex -model, who has a son with the actor of ‘Walking Dead’ Norman Reedus, current husband of actress Diane Kuger, believes that «design is more than aesthetics, it is about How makes you feel When you enter the door «And that is what he will look for through his work with Bo Concept. »When your environment is comforting, beautiful and looks like a faithful reflection of you, life is better. You are freer, more productive, more creative and you are more relaxed and cheerful. That matters a lot, “he says.
A line of botanical prints
The first creative initiative that see the light after this union is the Capsule ‘Flora’ collection, A set of artistic impressions of your personal photographic archive that will be put up for sale in March.
Botanical prints highlight Christensen’s love for nature and for reflecting its beauty through photography. «I love the simple fact of being able to capture a moment in time. I see everything in frames. I look for moments constantly and always feel curious about everything that happens on my way, ”he says.
In fact, the former 90’s A conceptual store in New York and a study that combines fashion with visual arts and decoration. He also collaborated in a range of home accessories with the New York Bower study, in a special edition of the Runner Chair with the Danish designer Kasper Salto and in a project of prefabricated houses with Revolution Precrafted, along with the architect Gulla Jonsdottir.
Boconcept sources, a firm founded in 1952 and enshrined worldwide as part of the Nordic movement of a clean line design and functional forms, have emphasized the connection with the Danish lifestyle they have with the famous one.
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