He promised an unforgettable night and fulfilled his word. ‘The promise’ last night jumped to the prime time to surprise the audience, but above all exciting, through an episode that left his hearts broken to his followers with a sad outcome: Jana’s death. Who was the protagonist of the four seasons of the series, put an end to his passage through ‘The promise’ with a moving ending, not only for the farewell of this character, played by Ana Garcés, but by the reaction of all those who accompanied him in this end, like her husband Manuel, played by Arturo García. The chapter issued in Prime Time beaten historical audience record, with an average of 1,506,000 viewers and 17.3% screen share. Although the previous afternoon chapters have already put in the background to the followers, who did not want to miss the moments before this tragic farewell, which reaped 15.3% of the screen share and exceeding the million viewers.
The turning point in ‘The promise’ was not a chapter, but it is something that was forged since last Friday, when Jana, determined to confront Marquise with the truth, was not aware of the danger that ran. In the midst of this tension with Cruz and Leocadia, someone shot at her, leaving her seriously injured. This bullet immediately put his life and that of the son who expected. While the Burdina sergeant, a civil guard known by the Luján family, began an investigation to identify the culprit, Jana was unconscious, debating between life and death. In the second installment on Wednesday, the character worsened drastically despite Dr. Gamarra’s work for taking his life forward.
It is not easy to release a daily series in the afternoons of 1. through that strip they have passed series that have made history on television such as ‘Loving in revolt times’, which later resulted in ‘Loving is forever’ in Antena 3, or ‘Acacias 38’, which was in TVE from 2015 to 2021. A year later ‘two lives’, which only spent a year in broadcasting to its low audience data. When ‘the promise’ broke into the chain in late 2023, expectations were high for both the chain and spectators.
Since its premiere, ‘The promise’ has proven to be much more than a simple period of time. Over the months, this fiction has not only known how to stay in a audience, which premiered in January 2023 with a 9.1% screen share, but has managed to increase its data reaching last January a 13.8% share. This bamboo productions fiction has been able to respond to the challenge ahead of consolidating the audience of the afternoons of 1 through a daily fiction.
Throughout these four seasons, no drama has been missing, but neither unforeseen turns in the plots of the characters. Josep Cister, the creator of the series, already warned in an interview with ABC in September 2024: «We are at a very interesting point. What the spectator is seeing right now will lead us, for sure, to a paradigm shift in ‘the promise’. Undo a little and retrace what, until now, was established in ‘The Promise’ ».
The success of ‘The Promise’, which already accumulates more than 530 episodes issued, has not only been recognized in Spain. Last November, the series of the series returned from New York after taking the International Emmy for the best soap opera. As is the situation of the afternoons of the 1, such as the new format that will be released soon with Belén Esteban and María Patiño as collaborators or the recent end of ‘La Moderna’, it is difficult to intuit the drift of this series in 1. However, the plot is far from definitively closing, not only by the discovery of the person responsible for Jana’s murder, but the situation of many of its characters.
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