If we go around X we will find many posts like: “Now you can also find me on Bluesky”, “I have created an account on Bluesky to have as a ‘backup’ in case An x-ray of millions of users of the social network who are finding in Bluesky the essence of what was initially the blue bird application created by Jack Dorsey and which is seen today threatened by its new owner Elon Musk. In this scenario, the figure of Jay Graberthe CEO who at 33 years old is beginning to welcome the exodus of those disenchanted with the new era of Twitter and the growth of her company.
At the beginning of 2023, led by a group of technology experts, a prototype social network came to light that had no major aspirations. That is why its launch, which was accessed by invitation, was not so eloquent and went almost unnoticed in the Silicon Valley environment. All in order to be able to closely control its growth. However, all the crisis that X has been dragging on since Musk took overhas served as a propellant for its exponential growth.
In this context of success, the Bluesky social network, an alternative to X, Facebook and Threads, reached the 20 million users, after adding a new million accounts in the past 24 hoursconfirmed Jay Graber, head of the company. In this way, it has shot to the top of the Apple and Google app stores as the most downloaded free app. Its rise has been so rapid that the company has been forced to grow practically overnight, according to the New York Times.
“Bluesky now has 20 million people! “We have been adding more than a million users a day in the past few days,” added Graber on the network that threatens to rival X. A month and a half ago Bluesky had 6.18 million users, a figure that increased to 10.8 million 30 days ago. The network reached 15 million last Thursday.
The evil of the hoax in X
Part of the success of the app is due to the democratic celebration that took place a few weeks ago in the United States. Since the former Republican president Donald Trump (2017-2021) defeated the US vice president and Democratic candidate, Kamala Harris, in the elections on November 5, the exodus of users from X to Bluesky has acceleratedpoints out EFE.
The current owner of X, businessman Elon Musk, actively supported Trump during the election campaign. Users and analysts have accused Musk of turning X into a misinformation machine in which hoaxes run wild while extreme right-wing ideology is promoted.
The “decentralized” social network
Artists like Guillermo Del Toro, Barbra Streisand and Jamie Lee Curtis are some of the notable names who have gone from X to Bluesky in recent days. The specialized magazine ‘The Hollywood Reporter’ listed at least 64 renowned artists who have recently left X in favor of Bluesky or that they are generating more content on the latter network than on the one owned by Musk.
Bluesky is a decentralized social network started in 2019 by Jack Dorsey, who was also the founder of Twitter, as part of an investigation to create a decentralized communication platform with a “open protocol”which keeps the power and decision-making of the social network out of the reach of a single company or group of people. Dorsey served on Bluesky’s board of directors until May of this year.
According to data from the American media, Bluesky was initially financed with a grant from Twitter under the direction of Dorsey; Musk cut ties with the Bluesky team after purchasing Twitter. Bluesky raised more than $23 million in two rounds of venture funding from private investors.
Those behind Bluesky
The social network has a team of 20 full time employees who have been working around the clock to fix the problems that come with “hypergrowth”: site outages, code glitches, and content moderation issues. “The most important thing is that they have been trying to keep the early users happy as new members arrived,” adds NYT.
Among these people, the figure of Lantian “Jay” Grabera 33-year-old American engineer who has served as CEO of Bluesky since 2021.
Graber was born in 1991 in Tulsa, Oklahoma, USA, the daughter of a Chinese mother who works as an acupuncturist and a Swiss father who teaches mathematics. He enrolled at the University of Pennsylvania in 2009 and subsequently graduated with a bachelor’s degree in Science, Technology and Societyd. During his last year there, he won a scholarship to co-found a time banking program for students.
Graber’s career history began in 2015, when she began working as a software engineer for SkuChain in Mountain View, California. He then worked at a factory in Moses Lake, Washington, where he welded bitcoin mining equipment. In 2016, she began working as a junior developer for the Zcash cryptocurrency. In 2019, he founded the event planning website Happening, Inc. In August 2021, Graber became Bluesky’s first female CEO.
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