With a small dose of scorn, the computer engineer Jordi Griful says that he learned to undertake “after investing a lot and losing more.” Shortly before ending, in 2014, 26 years at the Accenture consultancy, he enrolled in an investment training course at the IESE business school and co-financed several projects. “But the success was rather limited,” he concedes by video call. Among the various reasons that explained the lack of take-off of the initiatives he supported, the entrepreneur from Barcelona detected a recurring one: “On many occasions the start-ups they did not explain well how they could be useful to large companies and these, in turn, did not see how to apply the solutions shown to them in their own processes ”.
That was the germ of Quantion, the “factory” that Griful, together with five partners, two of them capitalists, founded in 2015. The company offers digital transformation services and earns its income in two ways. In projects in which the client aspires to have the intellectual property of the solution, a team of one hundred employees, 75% of whom work in the company’s technological area, “explore, design, develop and execute” it. . In the rest of the cases, Quantion relies on the knowledge of 600 start-ups national and international organizations to analyze different possibilities and, finally, carry out integration with the client, the latter task that they consider “indispensable” in technological consulting work. “Due to how reactive many large companies are towards third-party technological innovations, which they tend to consider as competition, our second line is still a minority, but that erroneous vision is gradually declining and that benefits us,” reveals Griful, who assures that your goal is for it to account for at least 50% of the revenue.
In 2020 the company had a turnover of four million euros, half a million less than in the previous year, although “a live base of more than 20 clients” predicts a “solid” recovery after the impact of the pandemic. Among them are El Corte Inglés, the telecommunications company Cellnex, the audiovisual group Mediapro or the water treatment firm Suez. “We have clients from various sectors. We are not specialized because we believe that solutions can be extrapolated in the digital business. In our work with retail, for example, we have seen how its developments are easily applied in a multitude of areas ”, reveals the entrepreneur. Quantion has made a profit since 2017, which it fully reinvests. 1.5 million euros have also contributed to the financing of the company, contributed by the founding team in various capital increases.
They have recently begun to offer investment funds an audit service for the projects they aspire to finance. Although the income they obtain from these contracts is “residual”, Griful affirms that they make a virtue of necessity: “We monetize a task that we carry out in any case, that of continuously tracking the emerging offer”.
One of the values that they defend the most is the “agnosticism” of their intermediation. “We don’t have any special ties to the entrepreneurs we recommend. We are neither commission agents nor do we invest in their projects ”. Griful opposes this model to that of traditional consulting firms, which sometimes resort to joint ventures with technology companies, such as the one created in 2000 between Accenture and Microsoft, Avanade, whose divisions in Spain, Brazil and South Africa he led for 14 years. In addition, the CEO of Quantion defends that the company is attached to the Spanish business reality, dominated by SMEs.
Quantion has headquarters in Barcelona and Madrid, and aspires to double its turnover in 2023. If this is achieved, its next step will be, without opening offices outside of Spain, to promote its internationalization by focusing on the markets of central and northern Europe, where it would compete good in price. However, the most immediate challenge is to extend its knowledge in two areas: data access and sharing, which Griful believes will be one of the sectors that will develop the most after the deployment of 5G.