The uncertainty that we all experience throughout our lives to know something good is not the same as waiting for something that you doubt whether you are going to like or not. With the women’s club ClandestineMood you know that the wait is worth it and that the surprise, at the very least, will be reflected in your eyes wide open, as if jumping out of their orbit.
Have you ever bought a flight on one of these platforms where the destination is a surprise? 48 hours before you discover the city you will fly to and start packing your suitcase depending on the weather, right? The same thing happens with ClandestineMood, except that you find out 24 hours in advance, it is much cheaper and the locations chosen to teach a yoga or barre class, among others fitness activitiesthey are surely where you least expect it: in a nightclub, in a museum… Who wouldn’t want to sign up for a plan like this?
Tammy Iban is behind this idea that has achieved, at least, two very gratifying events: that the desire to exercise grows and that more clubs are created for women willing to achieve everything they set their minds to: reading clubs, book clubs. runners’… This Ibizan native, now based in Miami, was the creator of this project in 2020 that receives new subscribers every month and is now available in several cities including Madrid, Barcelona, Ibiza or Miami.
A club of and for women
«ClandestineMood was born as a solution to a problem. “We wanted to offer elevated experiences, always secret, in places revealed 24 hours in advance and focused on the women’s niche,” says Tammy Iban. As she points out, it became a brand with an essence and life of its own: “It is the secret best friend of each of us who recommends you, suggests you and is always ready to take you to the next level.”
The brand’s mission is to create good experiences and always wrapped in that halo of mystery. Tammy explains that “the club wants you to always live a first time” and it was there that her ‘bestseller’ became Clandestine Sporty Party and its Secret Community.
ClandestineMood sporting event in Madrid.
Clandestine sporting events
It would seem incongruous for a sports lover not to incorporate fitness activities into her events. The creator of ClandestineMood – here you can become a subscriber – found a way and seemed to be a fundamental pillar for the community of women belonging to it.
«There are thousands of sporting events, and we do not doubt that they are all great, but ours is another level. At ClandestineMood we seek to go beyond exercise: we create 360° experiences that we ourselves would want to enjoy with our friends. Sometimes it’s about sweating in a sugarcane class and other times it’s about finding calm in a breathing workshop or discovering emerging brands that align with our lifestyle,” the expert clarifies. The key to its success lies, without a doubt, in always surprising and offering something more than just training, something that resonates with you.
And another of the surprises that we always find at their events, in addition to the location and on many occasions the look and the gifts they offer, is the trainer who will teach the class: «We always look for trainers who vibrate with our mood, who are authentic and that can offer something different. The brand is chameleonic, so both the cane and the chill work for us. The CEO of Clandestine reveals that one of the people they focus on is ffitcoco, one of the most sought-after fitness experts on social networks.
Expand your network
Being a club only for women, where the plan can be anything from going to a party or a cafe to trying the hottest barré class – like the one offered at the new Barrelatte center -, there is an undeniable social part, and that plays in favor of ClandestineMood because it is also attractive to form a new group of friends.
«There comes a time when a woman may feel that she has ‘little in common’ with her group of lifelong friends or they are not related to the wellness plans that she would like to make. Or maybe you are a woman who has just landed in one of our cities and you have no plan or group. To the DMs who tell us that ‘I’m going alone’, we respond: ‘If you leave the experience without a friend or a new crew, we’ll refund your money.’ For them we absolutely recommend or sign up to the community or sign up for the NEWSLETTER to receive advance and privileged information,” concludes Tammy Iban, who does not rule out dropping by one of the events and being the one to officiate the fitness class for the girls who have signed up for the plan.
#secret #club #girls #train #fun
