The new normal changes old paradigms of institutions and beliefs. One of the ones that has the greatest repercussions on our reality is the reassignment of meanings to work and the company.
_ What was the traditional mission that she exercised?
Generating wealth was, for a long time, the correct answer.
Not surprisingly, for four decades, the prevailing doctrine in America was that corporations should maximize shareholder value in the here and now, no matter what, regardless of the consequences for workers, customers, suppliers, and communities.
However, the US corporate round table now signed “stakeholder capitalism” or interested parties, and caused a stir. After all, this firm involved the directors of America’s most powerful companies. They declared that business is more than the bottom line. Furthermore, it was assumed that shareholder capitalism did not maximize social welfare.
This is more relevant when we consider climate change, when companies push for unhealthy products, when they exploit the unwary and vulnerable, or when they don’t invest enough in their workers and communities.
For all these reasons, the emergence of stakeholder Capitalism is of great relevance. It is the starting point for companies to emerge that seek common welfare in multiple ways: with the generation of opportunities, a vision of sustainability and improvement of living conditions in the communities where it operates.
There are those who assure that the signing of the Round Table is an act of hypocrisy and deception, because among the signatories of the new corporate vision are the main tax evaders of the country or they are producers that cause serious health problems, such as childhood obesity and diabetes, for example.
But this is not relevant. The important thing is that this will lead to legislative reform first in the United States and then in that of many other countries so that not only the effects of their behavior on other interested parties are considered, but also promote actions that benefit everyone.
In itself, an old and pernicious paradigm of wealth as an end and business mystique is already broken to establish a new concept of what the company should be an entity of wealth, justice, security and dignity for each of the interested parties. In this way, social responsibility ceases to be an insubstantial award and becomes the mystique and daily actions in companies in all economic sectors.
And there is room for a final reflection: the meaning of life, which for a long time was limited only to love, must also embrace work and our ability to transform environments. And under this perception, the company becomes a pole of development and realization. A trust center. The company reinvents itself.
For Ivette Estrada