Discover the reasons that led the Meta company to include this new feature as part of its latest major update
Instagram continues to star in constant growth and has become the social network that incorporates the most number of followers every year. According to the official Instagram For Business account, 500 million users interact in some way with the famous stories on this platform every day. Thus, this tool has become a very relevant channel for brands.
Until the last big update that this social network carried out, whose solutions were the review and correction of the operation of the application on iOS and Android, each Instagram story could last a maximum of 15 seconds. So if you wanted to tell a story that exceeded this duration before, it was necessary to divide it into different ‘stories’ through a ‘choppy’ effect that was uncomfortable for some users.
The reasons why Instagram has lengthened the duration of its ‘stories’
A lot of people on Instagram use this application to narrate events or curiosities of their daily lives. After the inclusion of the ‘reels’, a function that allows you to record videos of short duration, from 15 to 30 seconds, and that includes options such as raising or lowering the speed of the same, adding text, music or filters, this is the greater response of this platform to the growing popularity of the Chinese application TikTok, especially among young people.
However, this new expansion of the ‘stories’ can also have a negative effect on its followers, who may get tired of receiving too long content from influencers, thus running the risk of reducing the effectiveness of the message.
This new feature is still in the launch phase, so it should reach all users in a few weeks. It will be then when it will be possible to evaluate for sure if this Instagram update works.
.