Nexon is the publisher of The First Descendanta game that achieved good success at launch and continues to keep many players online. This is obviously not the only product from the company, which has great experience with works such as MMOs.
Now, Nexon has had his say on how – in his opinion – one must work to achieve success. In short, according to the CEO Yong-hyun Park the fundamental point is to work by listening to the players.
The explanation of the CEO of Nexon
When asked how the studio evaluates each potential game, Park revealed that the company look at user opinions rather than market data analysis or profit forecasts.
“If it’s an MMORPG, we can roughly imagine how it will behave,” says Park. “However, when it comes to titles like Blue Archive or The First Descendantneither my company nor I personally have experience in making and publishing this kind of game on the market, and even in Korea this kind of game has almost never been made until now.”
Considering this lack of data, Nexon prefers to work on new projects without any forecast of profits. According to Park, this also applies to titles that cost money 70 million dollars or more.
The absence of pre-existing data is not the only reason: quite simply Park doesn’t trust statistics when trying to gauge the potential success of a game. Instead, he prefers to look at the “unfiltered voices of users.”
“Work backwards based on profit what you want to achieve with your game worked well in the past, when production costs were low.” Now that development costs “are gradually increasing” and that “errors in the numbers can accumulate”, Park says that “it is possible that the game will fall apart upon release.”
This is why he believes that “focus on user feedback is the most reliable method at the moment.” Nexon “cannot know how much money we can make developing a certain game, but we can have an idea of what type of game will make users happy.” Also for this reason, the company chooses to test games with players, “even in the midst of development and gathering feedback.”
Finally, we leave you with the trailer for The First Descendant which presents Ultimate Freyna and the other new features of the mid-season update.
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