The owner of Mercadonathe Valencian Juan Roig, He had a tense meeting with several provocateurs who rebuked him at the expense of the terrible DANA this week in one of their supermarkets in Valenciaas can be seen in several videos that have circulated on social networks since this Saturday night.
Taking advantage of his presence in the store and while he talks to a woman, a couple of young people approach him and shout at him several times to get his attention. “You have no shame nor do you know it,” they reproach him.
The inciters blame him for the fact that the Mercadona staff were working during DANA. “You let a lot of people die in front of everyone,” the young people tell him while they are recording at all times waiting for his reaction. “Your trucks They were working underwater. And the media took away his name,” they tell him in reference to a video sent by the Valencia Fire Consortium in which some troops are seen rescuing a Mercadona delivery man whose truck had become trapped in the water. The company’s sign on the pixelated truck appears in the video, a common practice for the Consortium when sending this media material.
The image that the Consortium provided
Given the accusations and as seen in the images, Roig approaches the boys: “That’s a lie”in an increasingly stronger clash and in which insults are exchanged. To stop the tension, the local security personnel ended up arriving and the young people left the establishment.
Missing businessmen
These are not easy days for Roig, since several of his best friends They are among the many disappeared by DANA. This is the case of Miguel Bordeos, owner of Deliplus and Bosque Verde, Mercadona supplier; Antonio Noblejas, former general director of the EDEM business school, José Luis Marín, owner of the Mas Camarena schools or Vicente Tarancón, owner of the Luanvi sports textile company.
In addition, Mercadona, as well as other supermarket chains, has been collaborating with emergency donations in recent hours. As the group confirmed this Saturday in a statement, Mercadona is donating essential products to town councils in ‘ground zero’ and shelters. Among other actions, it has targeted the purchase of 200 pallets of water from its supplier Bronchales for the affected areas and on Friday it enabled a store in Zaragoza, at the request of the Military Emergency Unit (UME), so that they could supply themselves with everything they needed.
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