The Olympics They are one of the most exciting sporting events that take place every four years and have been around the world since their first edition in Athens during the year of 1896providing the opportunity for various companies to exploit the rights to this sporting feat.
In the world of video games, this series of competitions officially emerged in 1984, when Konami published Hyper Olympic ’84 in Japanese arcades. Subsequently, from 1992 to 2020, there were officially licensed productions produced by various studios.
SEGA had the luxury of not only publishing titles that recreated the competition in a formal manner, but also set a standard with the adventures of Mario and Sonic in various Olympic venues, both summer and winter, from 2008 to 2020, on Nintendo home and portable platforms.
Similarly, there were efforts to generate other types of entertainment without losing the spirit of the mythical torch, such as Izzy’s Quest for the Olympic Rings (1996) for Sega Genesis and Super nintendowhere the player embodied the mascot of the Atlanta edition, in a platform journey.
On the other hand, there have been countless products on the market that, without having an official license, marked a turning point in the entertainment industry, as occurred with the old Konami saga, called Track & Field which had its moments of glory in the nineties.
Currently and to the surprise of many, the Olympic Games Paris 2024 They did not have a presence in the video game sector, because no development team agreed to sign a contract with the International Olympic Committee, due to the high economic demands of this organization and because it decided to focus on new forms of technology such as NFT.
The high commercial conditions of the instances linked to sport is not a new issue, since the same thing happened to EA Sports when he decided to conclude the contract with the FIFA to accommodate its new production EA FC 24which continued to be a best seller and eliminated a large burden associated with royalties and rights.
Although there was no official Olympic video game for this year, some companies could have opted for an independent experiment as has happened in the past, but it is a reality that the consumer preferences They have been evolving towards the famous seasons under service and every day, they move further away from the traditional business model.
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