The Flowering of Cieza, the technology of Lorca, the festivals, the landscape and traditional cuisine attract attention in Madrid
The value of the history, traditions and origins of the Region were the dominant note yesterday in Madrid at the International Tourism Fair, which had the municipalities as its main protagonists. The possibilities of each of them were listened to carefully by numerous attendees who came to Ifema on a day in which the visit of national authorities such as the president of the Popular Party, Pablo Casado, who tried, accompanied by the Minister of the Presidency , Tourism and Sports, Marcos Ortuño, mouthfuls as local as Cieza’s sleeping bread and Cartagena’s Asian coffee.
The municipalities of the Region had their moment of prominence to show those who wanted to hear everything they have to offer. Caravaca de la Cruz began, which under the slogan ‘Want you’ united gastronomy, culture and nature through to show “the hospitality of our land and provoke unforgettable experiences for the visitor”, explained the mayor, José Francisco García.
A conglomeration of experiences was also what led to Fitur Calasparra, which emphasized its extensive archaeological heritage, such as the Muslim site of Villa Vieja, its natural spaces, such as the groves and riverbank forests of Cañaverosa, or its gastronomy, with the rice as the main representative of some dishes that leave no one indifferent.
Alcantarilla promotes its new Aqueduct Park and Mazarrón presents its cultural cycle ‘Mares de papel’
Mula also followed this trend, claiming “a singular architecture”, in the words of its first mayor, Juan Jesús Moreno, who also underlined the originality of an orography in which tourist attractions such as the Los Villaricos site and the castle of Alcalá converge, in La Puebla, all seasoned by a religious fervor focused on the figure of the Niño del Balate.
Cehegín, to the ‘thousand wonders’
The love for their patron saint festivities was what united Yecla, Bullas and Los Alcázares yesterday. Yecla emphasized the festivities of San Isidro Labrador, declared last year of National Tourist Interest, as an example, in the words of the Councilor for Tourism of the consistory, Jesús Verdú, “of the popular and ephemeral art that transforms the municipality to welcome visitors” . Bullas took the baton to highlight the Wine Festival, which celebrated its twentieth anniversary last year and which includes a program of activities focused on wine tourism, with relevant events such as the traditional treading of the grapes and the blessing of the first grape must. Harvest. Los Alcázares put on the table the 50th anniversary of the International Week of the Garden and the Sea and announced that Murcia will be the guest municipality in this year’s edition. Its mayor, Mario Pérez Cervera, also detailed the Berber Incursions in the Mar Menor and highlighted this Mediterranean enclave as “a pioneer in betting on security against Covid-19”.
Los Alcázares, Yecla and Bullas exhibit their festivities and Calasparra and Mula boast of landscape and archaeological richness
With the name of its patron saint as its flag, Cehegín was presented at Fitur with a campaign that speaks of its ‘thousand wonders’, thereby referring to the possibility for tourists to immerse themselves in a route that brings together cultural, nature, gastronomic and religious.
Song of the Mines
Appealing to a renowned event was the strategy of La Unión, which influenced its well-known Cante de las Minas as the key to becoming “the world capital of flamenco” and recalled its founder, Esteban Bernal, who recently passed away. This flamenco cultural heritage could be felt live thanks to the performance of the students from the Artedanza dance academy, who developed a choreography on stage that brought the audience to their feet.
Another of the successful events that continues this year is the Cieza Flowering Tourist Plan. In its sixth edition, the initiative will focus on activities associated with sports tourism that, under the slogan ‘Cieza moves in bloom’, aim to encourage physical activities in natural environments such as the Almadenes Canyon.
Emphasizing its landscape was the strategy of Puerto Lumbreras, which highlighted the Cabezo de la Jara as a natural area that is the natural habitat of 17 species, such as the eagle owl, and which has recently added the Limit Sima to its heritage. This cave, the largest found in the area to date, is essential to seduce lovers of nature tourism.
The most technological part came from the hand of Lorca, who focused his presentation on showing the Consistory’s commitment to technology through three lines of action: the attraction of tourists with guided tours ‘online’ to the main monuments; improving the visitor experience in the city through digital systems such as QR codes; and the adaptation of tourism plans to the most immediate reality using ‘big data’ for this.
Alcantarilla is also committed to the new by showing the Aqueduct Park. This space, which opened its doors last December, is attached to the Huerta Museum and the 15th-century Ferris wheel, it contains recreational areas, an area for dogs and an amphitheater, and the recently restored 16th-century aqueduct passes through it.
Murcia bets on the orchard
The garden is a safe value and the Murcia Town Hall knows that well. His proposal brings together the cosmopolitan and traditional character of the city through the idea ‘Essence of the garden, soul of the city’, which attempts to externalize the elimination of the dividing lines between these two areas. The Councilor for Culture, Tourism and Sports, Pedro García Rex, advanced the creation of a permanent gastronomic space to “generate synergies with local producers” and the recovery of the Silk Road. In the cultural field, it presented Panorama, the first festival of music venues in Spain, and the celebration, from September 16 to 18, of the Non-Stop Madrid Murcia by mountain bike.
Mazarrón emphasized that it is much more than sun and beach and brought ‘Mares de papel’ to Fitur, a cultural program that celebrated its first edition last year and that includes concerts, talks, book presentations and screenings. The municipality also showed its interest in technological and sustainable matters and highlighted projects such as the bike lane or the hiking routes through virgin landscapes.
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