For the two Spaniards who have never seen The Simpson I will explain how its rundown is distributed: in each chapter there is a small incident that lasts two or three minutes, and that serves to introduce the main plot. When this has been raised (approximately eight minutes) there is a small moment of suspense in which the music drops. That moment is followed by the same scene with the music rising in volume. That moment is the commercial break.
In the Spanish retransmission this cut works like a useless loop, since the announcements (whether on Antena 3 or on Neox) are distributed with the same precision as chocolate wafers on whipped cream; scattered, dead like puppets of fate. The ad block can arrive within the first minute or in groups of up to ten minutes within a chapter that does not reach half an hour. Private television has always been so disrespectful to the product it sells. Once I timed the pass of an angel has come; there were almost ten minutes of commercials for every fifteen of feature film. This was how Telecinco filled four and a half hours of programming with a standard-length film. I remember seeing an aging Wynona Rider staring dreamily out the window, saying “Before he came it never snowed. And then he did. If he wasn’t alive he wouldn’t snow. Sometimes I still dance in the snow…” and wow, a coffee ad. That was the end (also on Telecinco) of Edward Scissorhands. The government tries to regulate the pecuniary and customary norms of the audiovisual, but the savage and criminal nature of the television dispatcher wolf always succeeds. Television has been, for years, a perpetual mobile advertising in various forms. I advocate that it not be regulated; Let the mangrove grow. The announcements are more careful than most of the programming in open.
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