This Wednesday, King Felipe VI and Queen Letizia inaugurated the 45th edition of the International Tourism Fair, Fitur 2025marked by pre-pandemic tourism figures and which on this occasion highlights the attractions of Brazil, a partner country that celebrates its 40th anniversary in Fitur and seeks to attract tourism with gastronomy and cultural diversity as its main attractions.
Very punctual, the Kings arrived at Ifema Madrid at 10:30 a.m., which hosts this fair until next sundayand they received the Minister of Tourism of Brazil, Celso Sabino, along with the president of Ifema Madrid, José Vicente de los Mozos.
This year, the South American nation holds the partner country category and faces the challenge of increasing its position in the Spanish tourism market, with which the leader of the Brazilian Tourism Department has come to represent the region in the absence of President Lula Da Silva.
Thus, Sabino has greeted, together with the Kings, the different authoritieshaving the opportunity to shake the hand of the president of the Senate, Pedro Rollán; the Minister of Tourism, Jordi Hereu, and the Secretary General of the World Tourism Organization (UNWTO), Zurab Pololikashvili.
Representing the different Spanish communities, the president of the Generalitat of Catalonia attended, Salvador Illa -faced with the absence of Pere Aragonès last edition-, the president of Andalusia, Juanma Moreno; the president of La Rioja, Gonzalo Capellán; the president of Murcia, Fernando López Miras; the president of the Valencian Community, Carlos Mazón; the president of Castilla-La Mancha, Emiliano GarcÃa Page; the president of the Balearic Islands, Marga Prohens, the president of the Autonomous City of Ceuta, Juan Jesús Vivas, the president of the Autonomous City of Melilla, Juan José Imbroda, the president of the Government of Extremadura, MarÃa Guardiola and the president of Cantabria, MarÃa José Sáenz de Buruaga.
This year, the representation of authorities has noticed the absence of the president of Congress, Francina Armengolas there was a session in Congress, as well as the president of the Community of Madrid, Isabel Diaz Ayusowhich already canceled its schedule on Tuesday afternoon; of the president of Asturias, Adrián Barbón, and the president of the Canary Islands, Fernando Clavijo.
Next, they also greeted, among others, the Secretary of State for Tourism, Rosario Sánchez Grau; the Government delegate in Madrid, Francisco Aguirre; the mayor of Madrid, José Luis MartÃnez Almeida, and the president of the Madrid Assembly, Enrique Ossorio.
Official tour
That was when the official tour began, with a first stop at the Europcar. Next, they made a stop in Iberia, where they had their first official landing, and then went to the check-in station. Turespañawhere they have also been photographed.
Beginning the round of the autonomous communities, the Kings have crossed from Turespaña to approach the stand of Madridto then approach the Cantabriawhere they have had the opportunity to talk with different exhibitors.
Subsequently, amidst applause, the Kings were photographed at the stand Rioja with the president of the region and have continued on their way to the stand of Cataloniawhere both the head of the Tourism portfolio and the president of the Generalitat and the mayor of Barcelona, ​​Jaume Collboni, were waiting for them. Next, they took the opportunity to approach the stand of Aragonwhere they have met again with the president of the Community and different authorities of their Government.
They have also paused at the official stand of Murciawhere they have seen the councilor. In a very emotional way, due to the passing of DANA at the end of October, they have approached the stand of the Valencian Communitywhere they have been received by the president and other local authorities.
On the way to the international pavilions, the monarchs passed through the Argentinawhere they have received applause and cheers for the King.
Brazil, central role
Upon arrival at the Latin American pavilion, the Kings went directly into the stand of Brazilone of the largest in this space. In 2024, the arrival of international tourists to Brazil grew by 12.6% compared to the previous year, surpassing the historical mark of 6.65 million visitors.
The expectation has been maximum, with many people around waiting for their conversations and taking photographs. The Brazilian stand seeks to publicize this destination among Spanish tourists, boosted by the growth that international tourism has been experiencing in recent years.
Next, the Kings arrived at the stand Moroccowhere some photographs have been taken with different authorities. After this last pause, the tour has come to an end and the kings have left Ifema Madrid at 12:00 p.m.
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