Poke House, the foodtech closed 2021 with a turnover of over 40 million euros. The group’s brands rise to 90
After you have scored fifty very successful openings between Italy, Portugal, Spain, United Kingdom and France (we wrote about it here), the Italian Poke House aims to expand into United States. There leader of poke in Europe announced theacquisition of Sweetfin, the iconic brand born in 2017 in Santa Monica and known for having first imported into the United States the typical Hawaiian poke. A large-scale investment, in line with the company’s expansion strategy led by Matteo Pichi and Vittoria Zanetti.
The foodtech born at the end of 2018 from an idea of these two young entrepreneurs, already present on European soil with over 75 premises, closed 2021 with a turnover of over 40 million euros and with this operation thus leads to 90 the group’s insignia. There are plans 80 openings between Europe and the United States from next year, thus bringing the fish brand to 170 direct stores and one turnover exceeding 100 million euros.
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The growth plan specifically plans for Sweetfin in the United States 40 new openings in the next few years between West Coast – where Sweetfin is already present with fourteen places between Los Angeles, San Diego and Orange County – il Texas and Arizona, and through the sharing of technological know-how, one of the most important strategic assets of the Poke House business model, together with delivery. L’home delivery – one of levers of the success of Poke House in the Old Continent – will have a central role also in the United States.
“Let’s do ours entry into the American market through the main door, and through an iconic and much loved by locals brand that has made Californian-inspired Poke a real institution “, he explained Matteo Pichi, co-founder and CEO of Poke House.
“We are proud of the partnership with Poke House, the leading Poke brand in Europe with a solid international presence, an incredible growth rate and a strong orientation towards technology, as evidenced by the important investments made in tech and digital assets “, declared Seth Cohen, president and co-founder of Sweetfin. The operation was handled by lawyer Giulia Bergamasco for Poke House with the support of Matterhorn Legal. Cooley instead assisted Sweetfin and its founders.
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