The National Electoral Institute (INE) wants to sanction the publications of influencers during the June 6 campaign, either because they occurred during the electoral ban or because they were not reported as expenses. The Green Party is at the center of the controversy. The Control Unit of the electoral referee proposed on Tuesday to fine him 40 million pesos (about two million dollars), as advanced by various media, after verifying that the formation paid dozens of celebrities to call the vote a few hours before the elections. The INE has also proposed to sanction the governor-elect of Nuevo León, Samuel García, of the Citizen Movement, with 55 million pesos for not charging his wife Mariana Rodríguez for the publications he made in support of the campaign.
One day before the June 6 elections, dozens of influencers They filled social networks with messages in favor of the Green Party. “It has a lot of incredible proposals” or “the truth is that the initiatives are very good” were some of the lines repeated by celebrities such as the actors Bárbara de Regil and Raúl Araiza. El Verde described them as spontaneous “displays of support”, but the INE considered that there was “a concerted or planned action” and on the day of the elections it ordered the removal of the publications.
Now, the project of the Control Unit, which has not been made public, affirms that the training paid almost a million dollars to more than 90 influencers for participating in the campaign. The proposed sanction will be dealt with by the General Council of the INE on Thursday and represents double the amount supposedly paid to celebrities. The punishment includes, as reported Millennium, the possible withdrawal of spots on radio and television for a year. The harshness of the sanction is explained, in part, by the recidivist performance of Verde. In 2015, the training also turned to celebrities and athletes to promote their agenda in the middle of the electoral ban.
Recalling these antecedents, a group of activists and politicians, among them the deputy Martha Tagle and the journalist Alfredo Lecona, went to the INE on Tuesday to formally request that the training be withdrawn from its registration, “a sanction that truly inhibits its serious actions , willful, repeated violation of electoral regulations “. In addition to payment to influencers, the petition includes a list of irregularities, such as the use of “false propaganda” and personal data to transmit their messages. It is not the only open front that Green has. After the elections, the Special Prosecutor’s Office for Electoral Crimes opened several investigation folders for complaints filed against celebrities for violating the electoral ban.
Apart from this formation, the governor-elect of Nuevo León is also in the spotlight. To Samuel García, the INE complains that he has not reported as campaign expenses the publications on social networks of his wife, the influencer Mariana Rodríguez, who played a key role in the victory of the Citizen Movement candidate. In the notification from the Audit Commission, shared by García himself, reference is made to 45 photographs and 1,300 stories posted on Rodríguez’s Instagram, with 1.8 million followers, to support the candidate. The cost of these publications amounts to 27.8 million pesos, estimates the INE.
The governor-elect has called the sanction proposal “ridiculous.” “It turns out that the INE wants Mariana, my wife, to charge me 27.8 million pesos for the stories and photos that she uploaded with me during the campaign. As he clearly did not charge me, they want to fine me 55 million pesos, “he reacted on social media on Tuesday. “I trust that the counselors will act according to the law and make the right decision.” The fine is pending the final vote of the General Council.
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