The “Ford Fiesta could have lasted longer”: a former Ford leader blames the EU and the sector for its demise

He Ford Focus It has left an indelible mark on automotive history, being one of the most emblematic utility vehicles for almost five decades of production. With more than 22 million units sold, this compact became a true global success. However, in 2023, Ford announced the end of its productiona decision that surprised many and left the possibility of his return in the air.

Despite this announcement, there have been several occasions in which it has been rumored that Ford was planning its comeback with a totally new and electrified format. Jim FarleyCEO of Ford, hinted some time ago the development of a new line of “small and affordable” electric vehicles to compete directly with Chinese brands that are gaining ground in the sector.

Criticism of the former director of Ford in Germany to the EU and the sector

Gunnar Herrmannformer director of Ford in Germany, has pointed out the immobility of the automotive sector in Europe as one of the main challenges for current manufacturers. According to Herrmann, the strict electrification and emissions reduction regulations imposed by the European Union have been a determining factor in Ford’s decision to end production of the iconic Ford Fiesta at its Cologne plant. This factory has been transformed, after an investment of more than 2,000 million euros, to focus on the production of new electric models such as the Ford Explorer and the Capri.

In an interview with the German newspaper Kölner Stadt-AnzeigerHerrmann highlighted that although some advocated extending the life of the Fiesta, this It wouldn’t have been a sensible decision. in the current context. The Cologne plant has an installed capacity to produce 250,000 vehicles per year, which ensures that it can cover European demand for Ford’s new electric models.

Regarding the environmental regulations that will come into force next year, which limit average fleet emissions to 93.6 grams of CO₂ per kilometerHerrmann warned that even smaller manufacturers could face significant fines. Volkswagen, for example, could face sanctions exceeding 250 million euros if it does not meet the objectives. Furthermore, Herrmann stressed that, from his perspective, electric mobility will not be financially profitable until at least 2027. However, achieving this profitability will not depend solely on the launch of new models, but on improving technologies and optimizing production structures.

Herrmann insisted that the German automotive industry is not in crisis, but is going through a transformation process. This change, which requires time and patience, implies a reconfiguration of resources, technologies and capabilities. However, the businessman warned that not enough efforts are still being made to facilitate this transition. One of the main concerns is the updating the certifications of workers in the sectorwhich must adapt to the new processes required for the production of electric vehicles.

Chinese electric cars

As for the growing Chinese competition in the electric vehicle market, Herrmann agreed with the German chancellor, Olaf Scholzin what You should not fear the arrival of Chinese brands. Instead of seeing it as a threat, he believes that this competition should serve as a stimulus for European industry.

Scholz also spoke against tariffs on the import of Chinese electric vehicles, arguing that these measures could harm the European industry itself. This position has been supported by the CEO of Mercedes-Benz, Ola Källeniuswho advocates postponing the implementation of these tariffs to facilitate Europe’s transition towards electrification.

The potential rebirth of the Ford Fiesta, under a new electric identity, would not only respond to current market demands, but would also place Ford in a competitive position within the compact electric vehicle segment, contributing to its ambition to lead sustainable mobility. in the future.