On Saturday 21st September the city of Carrara, in Tuscany, became the stage for a unique event: over 100 owners of Mercedes G-Class gathered to celebrate the birth of GOT, G Owners Tribe, the first official Italian community dedicated to this iconic off-road model from the house of the Star. The G-Class, also known as the “G-Wagon”, has become over the years a true symbol of adventure and luxury, becoming a reference point in the automotive landscape.
Icon of style and performance
Over the past 45 years, the Mercedes G-Class has acquired such a strong identity to become a sub-brand within the German brand’s offering, alongside prestigious names such as Mercedes-AMG and Mercedes-Maybach. This model is not just a simple vehicle according to Mercedes, but is also an experience that combines the Adventurous Luxury of the brand with the capabilities of an extreme off-road vehicle.
Growth and sustainable future
The G-Class is not only a symbol of Mercedes’ past, but also looks towards the future with the introduction of the first 100% electric G-Class, promising to maintain the performance its owners love, but with an eye on sustainability. Sales of the G-Class in Italy have seen impressive growth in recent times, with a 24% increase in 2023 compared to the previous year, culminating in 634 units registered.
The community of enthusiasts Of Mercedes G-Class
“In 2024, the G-Class celebrated its first 45 years, an important milestone that we are proud to celebrate with the birth of the G Owners Tribe, a community united by common values and passions that finds its true essence in the G-Class. contact element – explained Mirco Scarchilli, Head of Marketing Experience at Mercedes-Benz Italia – Much more than just a club, we want the ‘tribe’ born around the G-Class to become the starting point for sharing and living unique experiences together, capable of generating a proud sense of belonging”. Mercedes itself has made it known that membership to the community is reserved exclusively for owners of the G-Class and it will be free until March 31, 2025, while an annual membership fee will be introduced from April 1.
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