The eight Spain before the climatic emergency: “We have more common visions than we imagine”

The CIS reflected this week that eight out of ten Spaniards consider climate change a real threat. But, once admitted the danger, what to do? Well, according to. In Spain, up to eight ways of facing the climate crisis could be distinguished: the critical progressive, the well -off progressistic, the disenchanted left, the apolitic disconnected, the moderate optimistic, the libertarian discontent, the traditional involved and the rebel patriot. Eight Spain, eight archetypes, who would be configuring the Spanish State in terms of climate crisis based on their beliefs, their values, and their way of seeing the world.

The classification has been jointly developed by organizations Legados —Dedded to the group of people who feel outside the climate debate – and Blah blah lab —Ebath of data, tactics and narratives for the climate. Pere Jury, director of projects and alliances of legacies, says that “Spain is one of the countries of the western world where more people are concerned about climate change. Between 80 and 90% of Spanish society is highly alarmed. However, when we ask ‘to what extent they are questioned by climatic policies’, the number descends to 20%. ” “This is something that shows us that a great opportunity is being missing to create a very broad agreement on climate crisis issues,” he says.

On the other hand, Raúl Oliván, precursor of Bla Bla Lab and director of the hexagonal consultant Lab abounds that “climate change is the typical complex, systemic problem, which, or you manage to put all actors in the equation, or not Let’s get. ”

Leave behind the simple division of ‘Left vs. right’

Both agree that it was necessary to overcome the typical simple division of ‘left vs. Right ‘in the face of climate change. “We have ordered the segments in four that are progressive and four that are conservative, and we have met, more or less, three groups that are, in both blocks, very aware of climate change, and a group in each of each The blocks that are not. That is one of the great findings of the report: there is no situation in which ‘the left is aware, and the right is not’. We have seen that is not so. ”

The archetypes were created from more than 7,000 surveys, eight discussion groups, three months of data analysis, and more than 100 psychographic measures “in order to create a segmentation that is based on values”, among other actions. “These archetypes leave out around 9% of the population, which are those who did not fit in any of the segments. We prefer not to get creative. ”



To make this dispersion diagram, in which the different segments are located according to the degree of importance they give to climate change, crossed the economic and social positioning of each of the archetypes. That is why the ‘disenchanted left’ is located on the conservative side, since it is a culturally progressive group, but that has taken a position much closer to liberalism in terms of its degree of confidence in climatic policies or as soon as Economic.

Eight robot portraits

The ‘well -off progressive’ is the first of Robots portraits. Its appearance could be that of a man or lady of around 60 years, already retired, with high levels of university studies and with high income. It is someone socially and economically progressive, who actively participated in the Spanish transition. Consider climate change one of Spain’s main problems and has confidence in politics to stop it.

For its part, the ‘critical progressive’ could be represented as someone younger, between 35 and 44 years, with high educational levels and with income higher than average. Although it is in the progressive spectrum and deeply values ​​solidarity and tolerance, it has lost confidence in institutions and the state’s ability to solve problems. This profile is very concerned about climate change and considers that the situation is alarming and believes that it is urgent to act.

The ‘disenchanted left’ also has a young, mostly female profile, with education and income levels below the average. Although socially progressive, they prefer low taxes “to boost the economy.” They distrust institutions and politics, they feel that the system has failed them and that the generational pact has broken. They do not identify with parties and believe that politics will not improve their lives. Despite their disenchantment, they are very concerned about climate change and show willing to change their habits to fight it.


The ‘apolitic discontent’ is usually younger than the average and feels overwhelmed by excess information and political misinformation. It adopts an antipolytic position: if society ignores its economic demands – as work, inflation and housing – they or she chooses to ignore society. As for climate change, it is one of the segments with less concern: they believe that they will not affect them or their children. They show willing to change habits, but do not believe that they must lead the change if the policy does not act.

Moderate optimistic are a slightly aged group, with medium education and income levels. They are religious and humanistic people. They value traditions, but adopt a tolerant and open posture to modernity. As for climate change, their religiosity and humanism drive them to protect nature. Although it is not their main concern, they firmly believe in taking measures to avoid future problems.

The ‘traditional involved’ have a strong roots in values ​​of tradition and solidarity. They are deeply concerned about climate change. However, they feel distant from climatic movements and believe they are losing with current policies

The discontent libertarian, the sixth archetype, is a segment that is slightly below the average in income. He believes that Spain has serious problems with its political class and an inefficient state that does not solve the problems of citizens. Advocates very low taxes and values ​​autonomy and individual freedom. He feels skepticism regarding climate change: although he recognizes his existence, he thinks that statements are exaggerated and that politicians use it in their own interest. It feels harmed by green policies.

On the other hand, the profile of the traditional involved, slightly feminized, has strong roots to values ​​of tradition and solidarity. They feel empathic leaders in their communities, protecting and caring for the most vulnerable. They accept certain social and rights advances. They are deeply concerned about climate change, which they consider a serious threat to their economy, health and future generations. However, they feel distant from climatic movements and believe they are losing with current policies.

Finally, the rebel patriot, a male segment, of an age superior to the average, and among the richest, deeply values ​​their Spanish roots. They are conservative in moral, social, and economic. His concern about climate change is minimal and reject associated policies. However, they promote the protection of nature and biodiversity from an identity and moral perspective. Although only 15% deny their existence, most attribute the phenomenon to natural factors and think it is a manipulated issue that harms its people and the rural world, benefiting only elites.

Care of the own and the economy as common places

The study authors conclude that these are “eight Spain who ask for solutions for climate change and are willing to work together, beyond ideologies, if the policy builds the appropriate mechanisms so as not to focus everything from the point of view of the partisan identification ”. In short, says Oliván, “we have more things in common than we think.”

For example: most segments are concerned with taking care of others and the most vulnerable, so they explain “there is potential to take advantage of this idea of ​​care and good life that has been associated so much to the Mediterranean to build campaigns based in union and solidarity. ”

All also coincide with the importance of the protection of the close. “There is no group that likes dirty mountains, dirty rivers, a contaminated beach, or that the forests ard. Everyone believes that this must be protected, although the nuances appear in how, ”says Jurado.

It is not so much that the message of gravity has not reached the population, but that many people want to participate in some way in the decision making of the solutions

Pepe Jurado
Director of Legados Projects and Alliances

On the other hand, the economic issue is deeply crucial for all Spaniards: when a measure can have economic damage, it generates more rejection than if it has economic viability.

Another results is that in virtually all Spain there is a high degree of distrust of politicians and institutions. The group that most exemplifies this feeling, explain from legacies, is that of the traditional ones involved. Although they are very worried, they do not feel appealed by the climate movement or the political actions that go in that direction.

“Many of the segments feel distrust of climatic policies because they do not feel that their views are being taken into account,” Jurado deepens. “They feel that they do not touch their beliefs, their values, their way of seeing the world. They do not feel represented. It is not so much that the message of gravity has not reached the population, but that many people want to participate in some way in the decision making of the solutions. ”

After scientists and academics, it is the farmers and ranchers who generate the most confidence in the population to communicate the climatic emergency.

They also conclude that there is great potential in Spanish cultural traditions, both local and regional and national, whether religious or not, and that “the channeling of patriotism and attachment to Earth can serve to involve even ‘unexpected allies ‘.

Farmers above politicians as messengers

Another conclusions that can be used to mark an “before and after” in climatic communication in Spain is that, after scientists and academics, it is the farmers and ranchers who generate the most confidence in the population to communicate the climatic emergency, Ahead of activists, journalists, economists, hunters, and politicians, who remain in the last place.

“The primary sector of society can have a great role in promoting reliable actors. Perhaps because we see how they are struggling to be able to provide and how these droughts are facing those problems derived from the effects of climate change, ”they point out from legacies.

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