Each voucher offers customers one hour of parking in the La Compañía, La Muralla and La Molinera car parks
Customers of the shops in the center in Molina de Segura already have 25,000 free parking tickets in order to promote purchases. These bonuses can be applied for by anyone who wants them in stores that have the campaign badge.
‘Live Molina downtown and park for free’ is the motto of this initiative that started over the weekend, with the aim of facilitating shopping days and boosting consumption. According to the mayor, Eliseo García, the City Council will make these 25,000 hours of free parking available in the three car parks in the downtown area (La Compañía, La Muralla and La Molinera). And it is that each bonus has a duration of 60 minutes. The campaign is subsidized by the General Directorate of Commerce and Business Innovation of the Region of Murcia.
The director of this department, Miguel Ángel Martín, specified that the establishments interested in joining this initiative will be able to access a web page (www.vivemolinacentro.es) and fill out the form to validate themselves as users. The registration period lasts until next Sunday.
The registration period for businesses to participate in the initiative is extended until next Sunday
“Our goal is for the campaign to last over time and for consumers to associate coming to shop in the center of Molina with the ease of parking for free when making purchases,” said the Molina councilor, accompanied by the Councilor for Commerce, during the presentation. Andres Martinez.
Both stressed that the campaign has been highly demanded by merchants and has had the support of the Association of Businesses and Professionals of Molina (Com-Pro) and the Association of Businessmen and Businesses of Segura (Asecom).
The objective of this action is to help small local establishments, counteracting the fact that large stores and shopping centers already have free parking to offer their customers.
On the other hand, the Organization of Women Entrepreneurs, Managers and Professionals (OMEP) has presented the business consolidation kit for female entrepreneurs at its headquarters in Molina. The project is framed within the program of activities of the agreement signed with the Consistory. It seeks to promote business associations and serve as a springboard to improve and position the image and brand of women who wish to undertake or who are on their way to it. Positioning and corporate value will also be stressed.
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