Instagram will undergo a series of changes in the coming months that will enhance entertainment content and especially the video format, which it will definitely stop being a photo sharing app.
The head of Instagram, Adam Mosseri, shared through a video posted on Instagram and Twitter the changes that will affect the platform, which will revolve around four trends: creators of content, video, shopping and messaging.
Mosseri highlighted the company’s intention to get creators can earn a living from publications that they share on the platform, and also the changes that purchases experienced in the last year, increasingly digital, due to the pandemic.
The manager also pointed out that the way people communicate with those close to them changed in the last five years, It is no longer so much through the ‘feed’ or the Stories, but through the courier. And above all, Instagram users come to the platform in search of entertainment, a type of content that goes hand in hand with the growth that video is experiencing.
These trends led Mosseri to understand that they should bet more on entertainment and video, where there are already strong applications such as TikTok and YouTube, and start a transition that he hopes will be completed within a year or a year and a half. “We are no longer a photo sharing app”, assured the manager.
In this context, the company will begin to carry out more tests in sections such as recommendations, with new content that the user may not be following yet, or the topics, where they started a test to find out which topics users want to see more or less. In this change, video will adopt a more leading role, and will become full screen, immersive, entertaining and with a mobile format.
The social network Instagram is currently testing a new content format, Exclusive Stories, which can only be viewed by members of a fan club, lor that points to the arrival of new subscriptions through payments.
The Exclusive Stories feature was first discovered hidden in Instagram code by expert reverse engineering developer Alessandro Paluzzi, which reports that they are identified by the color purple.
The images shared by Paluzzi show that the content of the Exclusive Stories is only accessible to members of a fan club, and it is not possible to take screenshots.
Adam Mosseri, director of Instagram. Photo: AFP
Now, Instagram confirmed to the TechCrunch portal that the images shared in recent days by Paluzzi belong to the internal prototype of a new feature that is currently in development.
Exclusive Stories are not being tested publicly at this time, and Instagram did not provide further details on the feature.
The reference to the members of a club suggests the arrival on Instagram of a new type of exclusive subscriptions, which could be paid, with which some followers could see content that is not accessible to the rest.