The Region of Murcia will exceed one hundred companies at the fair
The Region of Murcia will recover in the 2022 edition of Fruit Attraction (Madrid, October 4-6) the levels of participation prior to the pandemic, and the presence will reach 104 companies with the aim of consolidating the usual markets, fundamentally European, and open new markets in territories such as North America, Africa or Asia. This was confirmed this Tuesday by the president of the Community, Fernando López Miras, during his visit to the company The Natural Fruit in Alhama de Murcia, with a consolidated presence in the large distribution of fruit throughout Europe.
López Miras was accompanied by the Minister for Agriculture, Antonio Luengo, who stressed that the participation of companies in Fruit Attraction “represents an increase of 32% compared to 2021” and recalled that this fair represents “the most important event to put into value the fruits and vegetables of the Region». Thus, it is “a great opportunity to once again explain to the world what type of top quality products are obtained in the Region, and how they are achieved,” he added.
For Luengo, the regional government and the sector are aware that customers are “increasingly demanding”, so “not only do they demand quality and that fruit and vegetables are guaranteed to be healthy, but they also want those products are developed in a sustainable way.”
The Community will participate in Fruit Attraction in a group with the most representative associations in the sector, Proexport, Apoexpa and Fecoam. Each of them will have a compartmentalized space for companies belonging to them, forming a set with the institutional space itself. The delegation of the Region of Murcia will have a space of just over 2,000 square meters in Hall 7 of Ifema, which will include an exhibitor for companies and an area for tasting products from the Region.
There will be 62 companies of the 104 total that will participate associated with Proexport, Apoexpa and Fecoam in the area of the Murcia Region of Ifema. Another 19, 13 from auxiliary industry and 6 from fresh produce, will have a free stand outside the Region of Murcia area, but in the same pavilion. Finally, 17 auxiliary industry companies and 6 fresh product companies are located in other pavilions.
Bet of The Natural Fruit for the Region
As far as The Natural Fruit is concerned, it is a company that masters sustainable precision farming techniques, and has a turnover of more than 200 million euros. It stands out especially for its complete supply of citrus fruits, a product of great specific weight in the Region, for which Luengo valued its “commitment” to the Region and to this crop, “which is gold in this land.”
The company has six facilities that add up to a total of 72,600 square meters and a capacity of 348 tons of packaging, of which three are in the Region, in the towns of Alhama de Murcia, which works with conventional lemon and grapefruit; and Alquerías and Torreagüera, both dedicated to organic lemon.
Data of this crop in the Region
The area dedicated to lemon trees in the Region in the 2021/22 campaign was almost 26,200 hectares, which represents 66% of the total citrus area in the country. The final production obtained was slightly less than 650,000 tons, 69.4% of the total citrus fruit.
In 2021, the Region of Murcia was the first lemon exporter in Spain, with 455,373 tons and a value of 430 million euros, followed by Alicante and Valencia. The main destination for Murcian lemon exports was Germany, followed by France, Poland, Italy and the United Kingdom.
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