A little over a year ago, Netflix announced one of the most controversial measures in the history of streaming platforms, changing its policy and prohibit the use of shared passwords between users who lived in different houses.
The truth is that this announcement had a huge impact, since this practice was enormously widespread among users, and despite the fact that many predicted the fall of Netflix, and even more so when they announced the subscription with ads, the truth is that The company got it right and we can call these measures a success, gaining more than 13 million new users.
Although at first everyone pointed it out as a shot in the foot, soon the rest of the services began to copy the idea, first it was Disney+ who dared to take the step after seeing the success of the measure, and now HBO Max is going to start doing the same.
And Max has announced that he will begin implement measures to cease the use of shared accounts between users during the coming monthsa process that will be carried out with “further advances” periodically during the years 2025 and 2026. This is how he shared it Warner Bros. Discovery CFO Gunnar Wiedenfels during the company’s last meeting about the results of the third quarter of this year, as reported by The Verge.
Specifically, he has indicated that the measures will begin to be implemented soon with “a very soft message” that they will send to users. Furthermore, the company also considers a possible price increase in user subscription fees since, “the premium nature” of the platform “leaves considerable room to continue driving” the price.
In the case of Spain, the subscription plans currently include a Standard and Premium version, which have maintained their usual prices of 9.99 and 13.99 euros per month respectively. Nevertheless, In our country the Basic Plan with ads is not availablewhich they do offer in others, so it would not be surprising if this option also arrives in the near future.
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