The food multinational Arcor, the Brazilian Natura and Mercado Libre they lead the platoon of the 50 most responsible companies with the best corporate governance in Argentina. The top ten is completed by Toyota, Quilmes, Google, Banco Galicia, Unilever, Nestlé and Bagó, according to the 10th edition of the ranking “Merco Responsibility and Corporate Governance”, a study prepared by the Spanish institute Analysis and Research under the audit of KPMG.
Merco (Corporate Reputation Business Monitor) was launched in Spain in 2001, with the purpose of evaluating the prestige of companies in all their dimensions. Over the years, Colombia (2008), Argentina and Chile (2010), Ecuador (2011), Peru (2012), Brazil, Mexico and Bolivia (2013), Costa Rica, Panama and Portugal (2017) joined. . It is currently being carried out in 15 countries and there are another 5 on the waiting list.
The study is based on a complex evaluation system, with information from 14 information sources, the results of which, that he Economic publish today exclusively, surveyed a total of 11,403 surveys. Initially, 670 business executives (members of the management committee of companies operating in Argentina with a turnover of more than $ 30M) answered the questionnaire. Subsequently and successively, the best positioned companies were analyzed by 432 experts, 2014 ordinary citizens and 8,241 workers.
This year, the items that contributed the most companies to the ranking were food, banking, automotive, technology, drugstore, perfumery and cosmetics, and the pharmaceutical sector. On the other hand, for the first time since Merco was carried out, 5 Argentine companies appear in the top ten (Arcor, Banco Galicia, Quilmes Brewery and Malt, Mercado Libre and Bagó). The rest are multinationals: the Brazilian Natura, the Anglo-Dutch Unilever, the Japanese Toyota, the Swiss Nestlé and the North American Google.
Unlike other rankings and business reputation monitors, Merco is based on a methodology “multistakeholder”, that is, it mixes the opinions of the different interest groups that are linked to the companies. That is why the list goes through various filters, from top executives, suppliers and consumers. Each one contributes a score, according to its specific weight. “Each stakeholder values from 0 to 100 each of the companies in the provisional ranking in the variables of which they are experts,” they say in Merco.
In each evaluation process, companies accumulate scores and only one achieves the ideal of 10,000. This year, as recorded, Arcor was established. In this particular ranking, the questionnaire addresses the following questions: ethical behavior (implementation of measures and policies against corruption), transparency and good governance (risk control), responsibility to employees (talent management and policies that guarantee equal opportunities for all workers), commitment to the environment and contribution to the community, among others.
As a novelty, Merco included the valuation of companies during the pandemic since the bulk of the research was carried out during 2020. Precisely for this reason, Merco included a specific ranking to evaluate the companies that stood out in the middle of the coronavirus crisis. “In the context of the Covid global health crisis, Merco has incorporated some specific queries to find out which companies have stood out in this situation, resulting in a sub-ranking of 30 companies,” the authors explain.
In this ranking, which is logical, a health company appears, the OSDE Group, in 9th place. The top ten It is led by Mercado Libre, which is ahead of Arcor, Unilever, Google, Toyota, Santander, Quilmes and Banco Galicia. In the 10th place is Natura, the Brazilian cosmetics giant.
The ranking of responsibility and best corporate governance is part of the annual study that measures the reputation of companies, published months ago. The top ten for 2020 were made up of Mercado Libre, Arcor, Toyota, Google, Natura, Quilmes, Banco Galicia, Unilever, Santander and Nestlé.