Two months to go until the start of Qatar World Cup 2022and everything begins to relate to the big event that will take place from mid-November, so the Nielsen company, specialist in information, data and market measurement, published a report on the most influential footballers who will participate in the contest, taking into account their Instagram accounts.
The company developed a Top 10 referring to the number of followers, their growth in recent times and the engagement rate, so we will review that ranking below.
He is the only defender on this list, with 53 million followers, 10.92% growth in recent times and 1.76% engagement.
The midfielder for Juventus and the French national team has 55 million followers, but only 1.98% engagement, so he will have to think better about his publications if he aims to remain popular.
The French world champion, who currently plays for Chelsea, has 14 million followers, much less than his “competitors”, but every time he posts he accumulates an engagement rate of 11.18%.
Breaking it in AS Roma and with serious possibilities of going to Qatar with the Argentine team, Dybala has almost 50 million followers and is close to 3% engagement.
Benzema has almost 60 million followers, almost 40% growth in recent times and 2.39% engagement.
Breaking it at Real Madrid and with the aim of being one of the great figures of Qatar 2022 for Brazil, Vini, one of the figures of the last Champions League, increased followers by almost 90% in the last period, according to his growth in level.
The 23-year-old crack, in full growth, has some 72.7 million followers, an interaction rate above 5% and income of more than 1,173 million dollars.
The Brazilian from Paris Saint Germain is on the podium with 176.7 million followers, an interaction rate of 1.78% and revenue of approximately USD 1.15 million.
The Argentinian PSG star earns around 2 million dollars for each post thanks to his 358.7 million followers and an interaction rate of 2.04%.
The company discovered that CR7 is the most influential footballer on Instagram. The Portuguese has 471.8 million followers, and an interaction rate of 2.25%.
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