September 09, 2024 | 10.50
READING TIME: 2 minutes
TCL showcased its latest product lineup at the IFA 2024 Global Press Conference. Carlos Li, CEO of TCL EUBG, opened the conference by highlighting the Chinese company’s significant growth in the European market and the brand’s vision for the future. The company focuses on quality solutions, improving user experience and sustainability. Li highlighted how innovation is at the heart of TCL’s strategy, ensuring the brand continues to meet and exceed consumer expectations.
The X11H Series QD-Mini LED TV and the TCL NXTFRAME TV were introduced, highlighting the technological advances these models bring to the market. The X11H Series offers an unparalleled home cinema experience thanks to QD-Mini LED technology, while the NXTFRAME TV transforms living spaces into immersive art galleries. Both models feature Bang & Olufsen audio. The C765 Series QD-Mini LED is designed to elevate home entertainment with a combination of 6th Generation Mini LED technology and a QLED PRO panel. Available in various sizes, it offers high-quality 4K HDR images and quality audio with Onkyo’s signature.
TCL unveiled the NXTPAPER 50 series, which focuses on visual health and AI integration. NXTPAPER 3.0 technology offers a screen optimized for long-term viewing, reducing blue light and glare. The series also integrates AI capabilities in collaboration with Microsoft. TCL also unveiled the FreshIN 3.0 air conditioner and the Free Built-In and Combi refrigerators. The FreshIN 3.0 features advanced air filtration systems and A+++ energy efficiency. The Free Built-In and Combi refrigerators offer customizable storage solutions and advanced cooling technologies, integrating T-Fresh sterilization technology.
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