Will Cathcart, head of WhatsApp, said that the feature will bring groups, which have a maximum of 256 users, under larger umbrellas where those responsible for managing them can send notifications to a gathering of thousands.
“It’s intended for the communities that you’re already part of in your life and make a special connection,” Cathcart added in an interview with Reuters, referring to other similar types of communication frameworks such as Slack or Microsoft Teams.
He said there were no current plans to charge for the new feature, which is being trialled with a small number of global communities, but he did not rule out providing “special features for enterprises” in the future.
The messaging service, which is encrypted between the sender and receiver and has about two billion users, stated that the communities feature will also be encrypted on both sides.
Mark Zuckerberg, CEO of Meta, revealed in a blog post today, Thursday, that (communities) will be operating over the coming months.
He added that Meta will create community messaging features for Facebook, Messenger and Instagram.
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