Why are sneakers so popular?
Ms. Fuchte, are sneakers the lowest common denominator when it comes to fashion? Jennifer Wiebking Editor in the “Life” department ...
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DFB exit for Adidas – Nike from 2027
DAfter more than 70 years, the German Football Association (DFB) is turning away from adidas and entering into a lucrative ...
How courageous founders prevail against established large companies
Whe who dares not, who does not win. The old gamer wisdom always applies to founders. But who will take ...
Michael Michalsky wishes fashion designer Yohji Yamamoto a happy birthday
Dhe year 2000 is coming to an end. It was a good year for me. I'm sitting in my office ...
Plastic in the seas: The big business of Adidas and Co
Dhe Pale-footed Shearwater, chocolate plumage, pink feet, is a patient zero. The seabird, which breeds in colonies off the Australian ...
How Adidas and Co. turn plastic from the sea into a business
A plastic bag floats over coral in the Red Sea in Egypt. Whether it can be recycled into a product ...
The draftsman Yoshitomo Nara in Vienna: Bad girls go everywhere
Tdrumming is part of the business, but does it have to be the kettledrum? At the presentation of the exhibition ...
Dax general meetings: Shareholders in a scheduling conflict
"There have never been so many annual general meetings on one day," complains Daniel Bauer, chairman of the board of ...
Problems for Adidas on the stock exchange: three stripes in transition
Et's not so long ago that the world of the three stripes was still in order. Adidas boss Kasper Rorsted ...
Adidas Centennial 85: true to the original and yet new
It looks pretty retro, doesn't it? Yes! The iconic Adidas Centennial made its debut on the basketball court decades ago ...
