What are the most popular streaming platforms in Italy? Leading the national ranking are Netflix and Prime Video, both capable of capturing the attention of film and TV series fans thanks to an always varied and updated offer of content. Disney+, however, also seems to be gaining ground, progressively approaching its two main competitors.
A recent and detailed photograph dedicated to SVOD market shares – Q3 2024 is offered by JustWatchthe largest guide to streaming movies and TV series globally.
According to the information that emerged through the Streaming Charts, which detect the activities of users of all the platforms available in 60 countries around the world, in the third quarter of 2024 Netflix was in first place with shares that exceeded those of Now TV five times.
As regards the analysis methodology, JustWatch bases its assessments on user interest by taking into account both the films and TV series added to the Watchlist, as well as the clicks on streaming offers and the use of ad hoc filters to select the different platforms.
Netflix and Prime Video are the most popular platforms:
Before taking a look at the trend in other European countries and also overseas, here are some more precise data relating to the Italian streaming market in the last three months of the current year:
- Netflix achieved 30% of the votes;
- Prime Video follows closely behind with its 28%;
- Disney+ advances and conquers 18%;
- TV, TIM Vision and Paramount+ also appear among the most followed platforms in Italy, with percentages between 4% and 6%.
Furthermore, comparing the figures with the data for the second half of 2024, it is clear that some platforms showed an increase of +1% until September (these are Prime Video and Disney+). Paramount+ and Netflix, however, lost one percentage point.
Market shares globally:
Focusing attention on the market shares that concern some EU and non-EU countries, the JustWatch report highlights how the primacy once again goes to Netflix and Prime Video, which lead in France, Spain, Germany, the United Kingdom and the United States. United although with some differences compared to the Italian situation.
Prime Video in first place in Germany, Spain and USA:
Prime Video is positioned ahead of Netflix in Germany, Spain and the USA, although the two platforms are always separated by a few percentage points:
- Germany: Prime Video 30%, Netflix 28%;
- Spain: Prime Video 24%, Netflix 23%;
- USA: Prime Video 22%, Netflix 21%.
Disney+ and local platforms on the rise:
Disney+ is progressively gaining more and more support from users at an international level, just think that in the United Kingdom the percentage of users has reached 21%.
A final important fact concerns the performance of local streaming platforms, such as RayPlay in Italy, Canal+ in France and Filmin in Spain: they are all characterized by slow but constant growth, acquiring increasingly larger segments of the public.
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