Non-fiction writer and consultant Heikki Peltola hopes that the legendary Stockmann will remain on the streets of Helsinki. “Stock has a great story. Once upon a time, the customer felt important, and so did the salespeople, ”says Peltola.
Finns rarely go shopping that day, but how often do we really wonder why we choose a particular store and what kind of work has been done for it? Heikki Peltola has compiled the success stories of Finnish trade on one cover. He tells you how to identify a good trade.
Where from to identify a good trade?
The question may sound strange at first. I guess the store is good when you get what you need from there.
However, in the last twenty years, about 70 retail chains, or about one in three, have disappeared from the market. New ones have taken its place, and some have succeeded and risen to the stars of the Finnish trade sky.
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