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This young Chilean designer is, according to Forbes magazine, one of the most promising of his generation. A native of Punta Arenas, in Chile, he trained at the prestigious Saint Martin’s School of Art in London. He lives and works in Santiago, but for a few months he has been presenting his new collection ‘Micromundos’ on European catwalks. A commitment to clean lines, sustainability and unisex fashion.
From a very young age, Guido Vera was in contact with sewing. He would take clothes from his parents and redesign them. Educated at a more science-focused college, he delayed his true calling by enrolling in Communication studies. It wasn’t until he got into a summer course at Saint Martin’s School in London that he realized fashion design was his thing.
In 2018, she launched her eponymous brand with a creed: that it be vegan, Patagonian, and genderless. Her latest collection ‘Micromundos’ was present at Paris fashion week and her designs will also travel to the Milan catwalks in mid-September.
“It is inspired by the theory of microuniverses and in Patagonia, in Punta Arenas, where there are wetlands, sacrifice zones. They are places that people from all over the world come to visit, there is one island in particular that works on the theme of microworlds. I did a job on how society ultimately converges on other people’s microworlds, it’s the idea of camouflage, how we camouflage ourselves to survive,” he explains in Escala en Paris.
With a very natural color palette that oscillates between green, white and brown, Guido Vera’s designs take us to that Patagonia that was his only universe until he was 17 years old. “My experience with the world began when I was 21 years old when I went to London, before it was Argentine and Chilean Patagonia,” recalls the designer whose garments have even seduced the Chilean first lady, Irina Karamanos. He acknowledges that the wide echo he is having sometimes makes him dizzy.
“I started this as a project, of course I wanted it to work, but you never know if you are going to fail. I think that in these four years I have worked very steadily, but also with a very defined identity: that it be vegan fashion,” he stresses. .
And it is that technology is very important in its brand since it uses non-animal and sustainable materials such as old recycled fabrics and even vegetable leather that is taken from a cactus in Zacatecas, in Mexico. The idea was given to him by her mother, as he tells us, since he was desperately looking for vegetable leather and she found on the internet that two brothers in Mexico were producing leather with cactus.
“Obviously it’s not leather, but it’s an alternative, I’ve been working with this fabric for two and a half years and aging is zero. In addition, the nopal is irrigated with rainwater and the cactus is not killed either, we work with the nopales that they are more mature and the nopalera is not completely cut. A dough is made, it is put under the ground and a plate is made,” explains Guido Vera.
“High-waisted trousers favor men”
Another of the Chilean’s trademarks is that his clothing is unisex. A constant since it began because it considers that all bodies are diverse, but not so different. “There are men who have breasts,” he tells us, and since he was a child he was very clear that fashion without gender was possible.
“When I was a child I used to wear my mom’s jackets or my dad’s blazers to have a more oversized silhouette. All of this led me to experiment, to break down the clothes, see the patterns and see what to expand and what silhouettes to work more on. common with bodies. I tried high-waisted women’s pants on several men to see how far it went and if it bothered them in the area of the intimate parts and I realized that the differences were not many and that eventually the high-waisted pants A high waist favors men, Britney Spears-style bottoms destroy your figure, it destroyed the bodies of half the women in the world”, affirms Guido Vera.
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