Stellantis places Turin and Mirafiori at the center of market strategies for Italy, not only from an industrial point of view but also from a commercial one. In fact, it was born in the vicinity of the historic industrial complex Turin Stellantis Italy House, the new home of the Italian market for the group that sanctioned the merger between FCA and PSA. The new structure will be inaugurated on November 3 in via Plava, also in Mirafiori area and will also have among its objectives that of reaffirming the Company’s bond with Turin and with a territory that contains one of the most important automotive assets in the world.
“The new” Stellantis Italy House “ – commented Santo Ficili, Stellantis Country Manager in Italy – represents an important step towards a new way of working, interacting and using space and time. The Stellantis Italy House is one of the symbols of the “New Era of Agility”, the Group’s project that renews the way of operating according to a model based on agile work, flexibility, creativity and social sharing. The modalities of presence are changing to encourage remote working, which will represent 70% of the total, and also the offices that have been redesigned in compliance with current regulations, but also and above all to ensure the well-being of those who use them. Therefore, Stellantis – he adds – is developing new tools to better face the future challenges of a market whose leadership it intends to maintain and strengthen, also leveraging the opportunities that will be offered to us by the Group’s electrification strategy ”.
At the heart of this change there is also a new approach towards the customer and the product, in light of the ongoing revolution in the field of mobility. For respond to the incessant growth of the LEV car market (low emission vehicles) which on the total market went from 4.7% in January 2021 to 13.3% in September 2021, Stellantis’ strategy is to offer the Customer an equally complete offer of services that make the electric mobility. An integrated mobility ecosystem that develops around connected and digitized cars capable of communicating with a wide and diversified world of services that covers all usage needs: from car-sharing to recharging services. A concrete and constantly growing example is LeasysGO! the car sharing service that provides subscribers with a fleet of 1000 new electric Fiat 500s in Turin, Milan and Rome.
As for home and road charging services, Stellantis offers ALL-e packages created by Free2Move e-solutions with simple solutions through online subscriptions with a fixed monthly installment with which you access a range of services and products that includes, for example: the purchase and installation of the home WallBox or access to public top-up with dedicated Apps and cards . Stellantis has also taken on the task of supporting the development of infrastructures and the creation of a widespread public charging network that allows electric cars to leave the confined space of cities.
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